Manage episode 297571594 series 2814884
On this episode of The Week in Brand Storytelling, Mike and Clare chat about a two new health promotion campaigns that have really missed the mark. The first is from Drug Aware and is an animated feature called Little White Lies. It attempts to make people between 14 & 25 'just say no' to drugs, but in 2021, are we beyond that? The second comes in two parts as the Australian Government have released two new campaigns to help tackle COVID, but why have people from all walks of life slammed these ads? l All that and more on The Week in Brand Storytelling!
Want to read up more on anything we covered? Check out the links below:
DRUG AWARE HELPS KIDS SAY ‘NO’ IN LATEST CAMPAIGN VIA 303 MULLENLOWE, PERTH
The Aus Govt.’s double down on COVID messaging
Headline 1 - Richard Branson's Virgin Galactic test flight reaches space
Headline 2 - Reddit opens Australian office to capitalise on local growth
Headline 3 - Steven King Style Marketing Stunt Sees Purple Balloons In Mailboxes Across Oz
Headline 4 - Google x AFL Launch AI-Powered "Footy Skills Lab"
Headline 5 - Channel 7 under fire after ‘disgraceful’ social media post
Headline 6 - Sex Toy Brand, NORMAL, Takes Over Bondi COVID Testing With Sex-Positive Truck
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