TWIBS E39 | Meg Coffey on Ryan Reynolds x Peloton, Twitter + Brand Authenticity


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Join the TWIBS team of Mike Drysdale and Clare Reid as they interview the award-winning social media and digital marketing strategist, Meg Coffey. This episode, Meg provides Ryan Reynold’s x Peloton’s recent ‘And Just Like That’ campaign as an inspiring example of real-time marketing - her Call to Adventure. On The Trail of Trials, we discuss Twitter and the value it holds for networking. Finally, at the Peak of Mt. Marketer, Meg offers her perspective on what's over (blanding), what's now (community/niche/authenticity) and what's next (human touch + customer service/experience).

Episode Breakdown:
The Call to Adventure (Ryan Reynolds x Peloton) – 5:02
The Trail of Trials (Twitter) - 10:58
The Peak of Mt. Marketer (Blanding, Community/Niche/Authenticity, Human Touch + Customer Experience/Service) - 15:40

Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenets of brand storytelling to bring their marketing campaigns to life. Brand storytelling and branded entertainment are crucial elements in any content marketing strategy. Like everything we produce, we’ve tried to do it in an entertaining and light-hearted way. If you have any suggestions or recommendations for future episodes, drop a comment below!

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39 episode