Louise Troen (Bumble) On The Power Of Kindness In Brand Building | #TNW2019 TNW Conference podcast

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Louise Troen (Bumble) on The power of kindness in brand building | #TNW2019

5y ago 20:44

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MP3•Beranda episode

Konten disediakan oleh TNW Conference. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh TNW Conference atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

This session will take you through the Bumble story - from fighting misogyny to launching disruptive creative campaigns whilst highlighting how Bumble successfully launched in multiple markets with one core message - women go first. Bumble took a problem in society and utilised tech function and creative innovative marketing to spread this message like wildfire. Troen has been critical to the expansion and consistency of this and will walk us through her thinking behind this. This keynote aims to showcase marketeers that focusing on mission first as a brand, whilst leading with kindness as a business, is key to building a thriving company in today’s modern world.

… continue reading

121 episode

#Tech #Machine Learning #TNW Conference

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Louise Troen (Bumble) on The power of kindness in brand building | #TNW2019

published 5y ago

Bagikan

MP3•Beranda episode

Konten disediakan oleh TNW Conference. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh TNW Conference atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

This session will take you through the Bumble story - from fighting misogyny to launching disruptive creative campaigns whilst highlighting how Bumble successfully launched in multiple markets with one core message - women go first. Bumble took a problem in society and utilised tech function and creative innovative marketing to spread this message like wildfire. Troen has been critical to the expansion and consistency of this and will walk us through her thinking behind this. This keynote aims to showcase marketeers that focusing on mission first as a brand, whilst leading with kindness as a business, is key to building a thriving company in today’s modern world.

… continue reading

121 episode

#Tech #Machine Learning #TNW Conference

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