629 Effective MSP Marketing with Taher Hamid

Uncle Marv's IT Business Podcast

Konten disediakan oleh Marvin Bee. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Marvin Bee atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

5M ago 34:47

MP3•Beranda episode

Taher shares that one of the biggest mistakes MSPs make is trying to skip straight to lead generation without first building a strong inbound marketing foundation. He emphasizes that having a professional, conversion-optimized website, active social media presence, and personal branding are crucial for making a great first impression on potential clients. Taher explains that MSPs often make the mistake of relying too heavily on referrals while neglecting their online presence, which can severely limit their growth potential.

He stresses the importance of writing website copy and content that reflects the MSP's unique voice and value proposition, rather than generic marketing language. Taher also recommends using low-threshold lead magnets like live chat and educational eBooks to capture leads, in addition to building an email list through networking and in-person events. While inbound marketing is important, Taher notes that it has its limits, so MSPs should also incorporate outbound tactics like LinkedIn automation and lead magnets to supercharge their lead generation efforts.

Key Takeaways:

Build a strong inbound marketing foundation before focusing on outbound tactics
Invest time and effort into a professional, conversion-optimized website
Leverage personal branding and unique voice in content creation
Use low-threshold lead magnets to capture leads
Combine inbound and outbound strategies for maximum impact

Links from the show:

MSP Camp website: https://msp-camp.com/

Use discount code "GiveMe20" for a special deal

Podcast: https://podcasts.apple.com/us/podcast/no-fluff-msp-marketing/id1642373577

=== Show Information

Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://www.buymeacoffee.com/unclemarv

=== Music:

Song: Upbeat & Fun Sports Rock Logo
Author: AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024

362 episode