Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Last Chance Tourism
MP3•Beranda episode
Manage episode 461793608 series 2434990
Konten disediakan oleh Apostrophe Podcast Network. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Apostrophe Podcast Network atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
This week, we take a look at Last Chance Tourism.
Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering.
Namely, they are vanishing.
From glaciers, to polar bears, to the Amazon Rainforest. Marketers are using a strategy called “Loss Aversion” – where the emotional impact of a loss is felt more intensely than a gain.
So people are rushing to these locations, afraid they might miss their last chance to see them.
Hosted on Acast. See acast.com/privacy for more information.
359 episode
MP3•Beranda episode
Manage episode 461793608 series 2434990
Konten disediakan oleh Apostrophe Podcast Network. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Apostrophe Podcast Network atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
This week, we take a look at Last Chance Tourism.
Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering.
Namely, they are vanishing.
From glaciers, to polar bears, to the Amazon Rainforest. Marketers are using a strategy called “Loss Aversion” – where the emotional impact of a loss is felt more intensely than a gain.
So people are rushing to these locations, afraid they might miss their last chance to see them.
Hosted on Acast. See acast.com/privacy for more information.
359 episode
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