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The Marketing of Taylor Swift: (Taylor's Version)

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Konten disediakan oleh Apostrophe Podcast Network. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Apostrophe Podcast Network atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.


She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways.


And holds over 70 Guinness World Records.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

364 episode

Artwork
iconBagikan
 
Manage episode 399042478 series 2434990
Konten disediakan oleh Apostrophe Podcast Network. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Apostrophe Podcast Network atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.


She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways.


And holds over 70 Guinness World Records.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

364 episode

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