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Tommy Zizian | Demonstrating Fun is Timeless, Profitable and Social Enterprise is the Future at Sock Rocket
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Early in his career Tommy Zizian observed that the power of the internet afforded a significant opportunity to work remotely and earn an income. He did follow advice to “have several revenue streams” and attributes his success, having become involved in several businesses, to the fact he is goal-motivated, driven to achieve objectives and does not try to pretend to know everything. The career he describes as a work-in-progress currently invests a lot of his time focused in social enterprise.
Sock Rocket designs and markets funky socks around the world and then, for every pair sold, donates three pairs to agencies and initiatives across North America. Donations started with the Drop-in Centre and Children’s Cottage in Calgary, and now have reached over 130,000 pairs to worthy causes; doing good while operating a profitable business and having a lot of fun. The activity and reach suddenly escalated significantly late in 2019 due to a slip of the tongue in the USA that provided incredible unexpected marketing. The “rocket” came at a time when Sock Rocket was seeing the early impact of the COVID-19 pandemic on their supply chain in South East Asia. This allowed them to start the process of supporting, and being supported, locally which has allowed for continued growth through the lockdowns, although the market did shift.
Tommy’s entrepreneurial flair is activated in working as a team, and by himself. He also very successfully manages extensive involvement in both local and remote business. Smoke and Sow BBQ Restaurant, located in Whitehorse Yukon, combines success in a food truck, restaurant and in catering for events.
Through his own social enterprise activity Tommy has noted the growing trend for people wanting their dollars to deliver more value – to receive the goods or services purchased, plus. Younger generations are increasingly influencing the demand for business to support good causes. Social enterprise has a bright future as people learn that profitable business can provide social benefit as one of the inherent business costs. To this end he would welcome seeing more teaching and discussion in schools about the social enterprise alternative, to facilitate awareness and show how easy, fun and lucrative it is to help people meet their basic needs.
Tune in to hear about:
- The unusual, unexpected and high profile boost Sock Rocket’s activity received. It caused an instant growth from thousands to hundreds of thousands in annual sock volume.
- How Sock Rocket was able to navigate the pandemic lockdowns by implementing major structural changes and still maintain growth.
- A lesson in how to successfully physically work in a food preparation business, daily, across 2,450 kilometres.
- Justification for why social enterprise is growing in consumer popularity even as it becomes a lucrative entrepreneurial pursuit.
- And more.
Mentioned in this episode
Sock Rocket Website
Email hello@rockrocket.ca
Call 1-855-24SOCK8
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