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Konten disediakan oleh Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.
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What To Ask with Andrea Olson

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Manage episode 341925053 series 2930709
Konten disediakan oleh Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

Welcome to the What's Next! podcast with Tiffani Bova.

This week we investigate the thought process behind customer feedback methods with Andrea Olson, who guides us through the cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.

Trained as a behavioral scientist, differentiation strategist and customer-centricity expert, Andrea Olson teaches executives the art and science of brand differentiation through understanding customer behavior. She is a 3x book author and an ongoing contributor to multiple major publications including Entrepreneur Magazine, Chief Executive Magazine, and Rotman Business Magazine (University of Toronto). Andrea is also literally a world traveler, having worked in over 12 different countries throughout her early career. She also serves as an instructor for the University of Iowa Venture School, guest lecturer, and Business Coach for the Tippie College of Business Startup Incubator.

THIS EPISODE IS PERFECT FOR… people who want to learn how to ask the right questions to customers and implement that feedback into product innovation and business models.

TODAY’S MAIN MESSAGE… sometimes when it comes to thinking about what customers what, we end up like a dear in headlights. The first step of the process is to start with what you’re trying to understand and frame the problem from that viewpoint. Why are customers currently using your product? Does it address a direct need for the customer? What value does the product bring to the consumer to enhance their life? Putting yourself in the perspective of the day-to-day life of customer is the mentality we need to achieve product success.

WHAT I LOVE MOST… Ultimately, Andrea understands that the fundamental success of customer-centric practice is to understand your audience on a human level. Her insights reveal that customer solutions are not one-sized fit all, and we need to think about the needs of each of the different demographics within our audience to truly innovate the product and the business. We have to stop and really consider how people really behave.

Running time: 30:44

Subscribe on iTunes

Find Tiffani on social:

Facebook

Twitter

LinkedIn

Instagram

Find Andrea on social:

Website

Company Website

Twitter

LinkedIn

Andrea’s Book:

What to Ask

  continue reading

248 episode

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What To Ask with Andrea Olson

What's Next! with Tiffani Bova

10,816 subscribers

published

iconBagikan
 
Manage episode 341925053 series 2930709
Konten disediakan oleh Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

Welcome to the What's Next! podcast with Tiffani Bova.

This week we investigate the thought process behind customer feedback methods with Andrea Olson, who guides us through the cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.

Trained as a behavioral scientist, differentiation strategist and customer-centricity expert, Andrea Olson teaches executives the art and science of brand differentiation through understanding customer behavior. She is a 3x book author and an ongoing contributor to multiple major publications including Entrepreneur Magazine, Chief Executive Magazine, and Rotman Business Magazine (University of Toronto). Andrea is also literally a world traveler, having worked in over 12 different countries throughout her early career. She also serves as an instructor for the University of Iowa Venture School, guest lecturer, and Business Coach for the Tippie College of Business Startup Incubator.

THIS EPISODE IS PERFECT FOR… people who want to learn how to ask the right questions to customers and implement that feedback into product innovation and business models.

TODAY’S MAIN MESSAGE… sometimes when it comes to thinking about what customers what, we end up like a dear in headlights. The first step of the process is to start with what you’re trying to understand and frame the problem from that viewpoint. Why are customers currently using your product? Does it address a direct need for the customer? What value does the product bring to the consumer to enhance their life? Putting yourself in the perspective of the day-to-day life of customer is the mentality we need to achieve product success.

WHAT I LOVE MOST… Ultimately, Andrea understands that the fundamental success of customer-centric practice is to understand your audience on a human level. Her insights reveal that customer solutions are not one-sized fit all, and we need to think about the needs of each of the different demographics within our audience to truly innovate the product and the business. We have to stop and really consider how people really behave.

Running time: 30:44

Subscribe on iTunes

Find Tiffani on social:

Facebook

Twitter

LinkedIn

Instagram

Find Andrea on social:

Website

Company Website

Twitter

LinkedIn

Andrea’s Book:

What to Ask

  continue reading

248 episode

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