Boost Your DTC Marketing with SEO & CRO: Expert Strategies from Andrew Maff

Your Digital Marketing Coach with Neal Schaffer

Unlock new revenue streams and elevate your digital marketing game with my latest episode on direct-to-consumer (DTC) strategies. Promising to boost your e-commerce sales while slashing customer acquisition costs, this episode is packed with actionable insights.
Join me as I sit down with Andrew Maff from BlueTuskr, who reveals the secrets to driving more conversions with well-structured blog articles and targeting buyer-intent keywords. Learn how seven and eight-figure DTC brands optimize their blogs to not only attract organic traffic but also convert visitors into customers. Andrew shares practical tips on conducting CRO audits, adding custom banners, promoting products, and incorporating effective pop-ups and sidebars, ensuring your blog acts as a powerful conversion tool.
Navigating Google's ever-changing algorithm can be challenging, but we've got you covered. We discuss the importance of producing high-quality, well-researched content and the role of human oversight in AI-generated writing. Andrew Maff also dives into the common friction between SEO and CRO teams, offering strategies to balance these efforts for optimal results. Whether you're leveraging Shopify's features or refreshing old content, this episode is a treasure trove of actionable advice for e-commerce businesses aiming to enhance their digital marketing strategies.
Guest Links

• BlueTuskr
• Connect with Andrew on LinkedIn

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• Buy Digital Threads: https://nealschaffer.com/digitalthreads
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• Join My Digital First Mastermind: https://nealschaffer.com/membership/
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• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Chapter

1. Boost Your DTC Marketing with SEO & CRO: Expert Strategies from Andrew Maff (00:00:00)

2. Unlocking Revenue With DTC Marketing (00:00:01)

3. Maximizing SEO for DTC Conversion (00:10:53)

4. Navigating Google Algorithm Updates (00:23:24)

5. Balancing SEO and CRO Strategies (00:33:03)