The One Skill Every Marketer Needs (But Most Are Doing Wrong)

Your Digital Marketing Coach with Neal Schaffer

Networking, connections, and relationships—these are the lifeblood of professional success. Yet, in a world dominated by numbers and KPIs, it’s easy to lose sight of the people behind the metrics.
Today’s episode of the Your Digital Marketing Coach podcast dives deep into how meaningful relationships—not just surface-level networking—can transform your career, your business, and your life. Joined by Jeff Lerner, fractional CMO and author of The Power of Relationships in Professional Growth, we’ll explore the art of turning contacts into champions, nurturing mentorships, and building a legacy of trust and collaboration.
GUEST LINKS

• Connect with Jeff on LinkedIn
• Check out Jeff's company Misnomer Marketing
• The Power of Relationships in Professional Growth on Amazon

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreads
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/freebies/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Chapter

1. Unlocking the Power of Digital Marketing (00:00:00)

2. Navigating Content Value in AI Era (00:11:02)

3. Building Meaningful Professional Relationships (00:18:00)

4. The Power of Mentorship and Networking (00:28:04)

5. Cultivating Professional Success Through Mentorship (00:31:28)

6. New Yorkers Bond Over Sports (00:42:14)