Todays guest is steven ross an expert in persuasion. Persuasion is one of my favorite topics because everyday in multiple ways we play persuasion games. According to game theory everything we do is an act of persuasion---we do this at work, at home, with our kids and with our partners. For most of us---trying to get another to see the world as we s…

Today on the show we bring on Tyler Whitman of the hit show Million Dollar Listing. We discuss why you need to be a hyper local expert in your market. We dig into the type of expertise you must develop to differentiate yourself and why differentiation is the difference between winning and going hungry.…

Getting rich is rarely about being the smartest person in the room nor, is it always about taking gigantic risks and betting it all on black. More often than not, its about being in the right place at the right time and recognizing that the world is shifting beneath your feet. That's why the "luckiest" entrepreneurs often have a very diverse group …

Whether its from government intervention or tech innovation the way realtors have typically made a living are about to change. Some of the changes that have been proposed are small and relatively unimportant. A rule that was enacted across the board was that buyers agents could no longer advertise that there services were "free" and that agents cou…

When you are stuck how do you breakout? What separates the average performer from the super successful? Dr. Hank Seitz and I discuss these issues along with various other topics including mental mapping and how we all may be cut from the same cloth but, just haven't yet realized it. Our sponsor is issuu.com. Issuu helps creators, marketers, designe…

Today I talk with Matthew Ferry. Matthew is a long time and prominent coach to Wall Street folks, Fortune 500 CEOs and he even coaches someone in the royal family but, he doesnt divulge names which I can so very much appreciate. I bring Matthew on to talk about his brand of goal setting which he calls enlightened goal setting. Its a term which he h…

One thing that has really improved in this industry is technology--technology used to be your CRM now its the ability to send targeted ads to age groups, specific geography or category. One thing that is going to get better and better is predictive analytics. All kinds of companies are developing new predictive models. If companies better predict b…

Krista has been a top agent for a very long time. I ask her what she has learned from coaching top agents as well as, what agents are getting wrong. I hope you enjoy this as much as I did.Oleh Toby Salgado

Hey everybody--I hope you are crushing it. Todays I bring on Gregg Sugerman. Gregg is a coach that focuses on mindset. We discuss how to identify your unique competitive advantage. Where people get stuck in their businesses and lives and how to break out of those barriers. WE discuss why you should develop your own personal board of directors. And …

I hope you are killing it at the game of life. Every week I bring on someone that i think can add something to your business and life. Its a strange market out there and the people who are winning are the ones that are adding the most perceived value to the market. Heres a fact---most realtors look and sound the same and because most realtors look …

Hey everyone--- today on the show I have Greg McDaniel. Greg has run large teams in the bay area and he has a podcast named real estate uncensored. Ive spent a fair amount of time talking with Greg and I enjoy listening to his ideas on how to build a business. He has a unique and straight forward approach to listing and selling houses and wanted to…

Hey everybody--today I bring on Michael Reddington. Michael is the founder of inquisitive and is a forensic interviewer. If you dont know what that is----I didnt either. Michael teaches CEOs how to apply investigative interviewing techniques in their roles as leaders in order to reach their vision and exert influence. Michael says the cognitive pro…

This is a wobbly market and our way ahead is still uncertain from an economic perspective. Wall street is getting a little more nervous as inflation heats up and the biden administration today has proposed increasing capital gains which will be a forcing function to encourage wealthy people to move cash into tax deferred investment vehicles and the…

Let me share a few thoughts before we get to the episode. one of the things to note about the current climate is the lack of inventory in every metro market in the united states. I just read that there are now two licensed realtors for each home listed. Those are unreal numbers and we need to consider the implications of the data. The average shelf…

Today on the show I bring on a speaker, trainer and author. We talk about her new book brand clarity. we talk about what it really means to build a brand. I get frustrated many times when people speak of branding. Typically when people speak about branding they are talking about their logo or maybe they are talking about a particular ad campaign. I…

Before we get to the episode I want to share with you some of the thoughts Ive had on this market. We spend a lot of time over here thinking about how this market is trending. We of course want to help our clients skate to where the puck is going rather than doing what it feels like most people are doing which is skating to where the puck is. Last …

Hey everybody---My guest today is charles mylinsky--- charles was part of the original team that started jet.com and later sold to walmart for 3.3billion. He is now the chief product officer at OJO Labs. I recently talked with Chris heller and found out that he joined ojolabs. Why would top talent like these two guys join a chatbot company? I am al…

Hey everybody whats happening-=--I hope you are crushing it as this new year begins. The last few weeks I brought on some coaches---Im always interested in hearing what different coaches are advocating. The last person in this lineup was Bob Corcoran--If you dont know bob he is the guy behind the guy. At the next conference you go to---- If you see…

Last week we heard from a coach that focuses on helping people break down small barriers that have large scale effects. Today we are going to hear from a team owner--his name is aaron rian Aaron has a very successful sales focused business. I wanted to find out from him how he coaches his agents and how he gets his agents to become top producers. I…

Sometimes you can't see the one thing that is holding you back or sabotaging your dreams. Today's guest shares how she helps people find a path to reach their goals in a way that is most authentic to themselves.Oleh Toby Salgado

Today on the show I brought on a guy with a team of 3 did 100M in production last year. Obviously, the only way to do that level of production is when your selling luxury. Selling luxury is not only ridiculously lucrative it's sexy---for a lot of people this is why they get into real estate. That's why so many shows like selling sunset are so popul…

Hey everybody--I hope you are doing well wherever you ---- last week I shared a little of what my end of year planning outline looks like. If you havent heard that episode----that is something that you might want to consider. Today---I was thinking of covering some of the areas that you should consider adding to your plan right now. One thing I wan…

Whenever December rolls around I am always obsessing with future casting of what I want to accomplish for next year and this year is no different---typically I will look back at my last 12 months and take note of what worked well for me and what things didn't go so well and then course correct. Hopefully, I can see what I need to double down on and…

More listings, more money, better life We are closing in on a new year and hopefully all of you are planning out your goals for next year. I dont usually get into end of year planning but, this is such a weird year that I felt like I should address this topic. One of the reasons I felt like this was important is that unlike in other years is that e…

mastering marketing and the power of radio advertising in real estate and doubling your income with your sphere of influence (SOI)Oleh Toby Salgado