Offline dengan aplikasi Player FM !
119 Is it time to start marketing again?
Manage episode 263447747 series 1030781
Kellie O’Brien and I got together to chat about the emerging trends were seeing in the market and with our own clients and would like to share our observations to add to yours.
Show Notes
- Many businesses adapted their way of being, identifying new opportunities, pivoting to online – are there changes you’ll be making?
- Some business owners (like me) have, on reflection, found they were previously “addicted to busy” and are now deciding on a new approach
- Consistent strategy and captivating storytelling are still in style, and always will be
- The most important action you can take is to listen to your clients and what they’ve been experiencing – focus on being interested, not interesting Develop full cycle relationship marketing – clearly considered and value adding steps from first connection to your offer of service
- Trends we are seeing include personalisation, blended working arrangements, and increased acceptance and comfortability with online delivery
Kellie O’Brien
Kellie O’Brien is a Wollongong author, speaker and consultant who specialises in online marketing and social media for consultants, service professionals and small business owners who feel they're simply throwing darts at a marketing map.
Kellie empowers business owners to purposefully use storytelling, strategy and systems to build online marketing pathways that consistently move your ideal clients from discovering who you are online through to investing with you.
With 16 years as a journalist, 5 years owning a PR agency and now as an online marketing consultant, Kellie lives and breathes story and strategy.
139 episode
Manage episode 263447747 series 1030781
Kellie O’Brien and I got together to chat about the emerging trends were seeing in the market and with our own clients and would like to share our observations to add to yours.
Show Notes
- Many businesses adapted their way of being, identifying new opportunities, pivoting to online – are there changes you’ll be making?
- Some business owners (like me) have, on reflection, found they were previously “addicted to busy” and are now deciding on a new approach
- Consistent strategy and captivating storytelling are still in style, and always will be
- The most important action you can take is to listen to your clients and what they’ve been experiencing – focus on being interested, not interesting Develop full cycle relationship marketing – clearly considered and value adding steps from first connection to your offer of service
- Trends we are seeing include personalisation, blended working arrangements, and increased acceptance and comfortability with online delivery
Kellie O’Brien
Kellie O’Brien is a Wollongong author, speaker and consultant who specialises in online marketing and social media for consultants, service professionals and small business owners who feel they're simply throwing darts at a marketing map.
Kellie empowers business owners to purposefully use storytelling, strategy and systems to build online marketing pathways that consistently move your ideal clients from discovering who you are online through to investing with you.
With 16 years as a journalist, 5 years owning a PR agency and now as an online marketing consultant, Kellie lives and breathes story and strategy.
139 episode
Semua episode
×Selamat datang di Player FM!
Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.