Strategic Partnerships - Build your business without a marketing budget.
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Manage episode 293320187 series 2915618
In this episode Renier talks about strategic partnerships
- How investing some time, energy, and a few cups of coffee can have the same effect as a huge marketing budget.
- How to work with your competitors rather than against them.
- How to structure referral agreements that will bring in new business and generate passive income for you and your partners, creating ultimate win-wins.
Your time is precious, so here are some shortcuts to key moments in the episode:
1:00 - Businesses should share knowledge and, yes, business
2:10 - How to leverage other people’s relationships
5:50 - Don’t pitch your services, have someone else do it
6:00 - Advice when creating strategic partnerships - values, clients, services
9:00 - Abundance mindset when partnering
10:45 - Structuring a referral or partnership agreement
12:20 - How big businesses are built on referral marketing
16:45 - Block out some time for networking and business development
18:45 - You don’t have to do business with everyone
20:10 - What if someone is a taker rather than a giver?
22:25 - Putting partner logos on your website
24:00 - Taking a day for relationship and therefore business development
26:00 - People care about what’s important to them
28:25 - Who to contact first and how
33:45 - What you can start doing right now to build strategic partnerships
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7 episode