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Cos Mingides on Why B2B Needs Don Draper Part.2
Manage episode 295880413 series 2943626
Konten disediakan oleh True. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh True atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Cos Mingides is one of the Co-Founding Partners at True, one half of the creative spark for this podcast series.
True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact.
We talk about:
- What being 'a bit more Don Draper' means to him and his purpose behind launching this podcast
- Why he co-founded True
- What B2B advertising is lacking
- The 5 principles of growth in B2B marketing and why some marketers don't use it
We hope you enjoy our fascinating conversation with Cos.
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