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Ford’s Ranger and Everest sales problem! #242

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Manage episode 336768611 series 2538271
Konten disediakan oleh CarsGuide. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh CarsGuide atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Is Ford failing in Australia? The brand easily and successfully sells the Ranger pickup and Everest 4x4 SUV, but its other models are being overlooked.

The Ranger ute is by far Ford’s top-selling model and it is Australia’s second favourite model behind HiLux, for sales. The Everest SUV is also a sales winner. So why can’t Ford seem to sell any other models, and what is the company doing about it?

In this episode of the CarsGuide podcast, Tim Nicholson, Byron Mathioudakis and Stephen Ottley investigate whether Ford can broaden its appeal beyond its two hero cars.

You can get in touch with us on Facebook, Twitter (#CGPodcast) and Instagram, or get in touch by emailing comments@carsguide.com.au

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

269 episode

Artwork
iconBagikan
 
Manage episode 336768611 series 2538271
Konten disediakan oleh CarsGuide. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh CarsGuide atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Is Ford failing in Australia? The brand easily and successfully sells the Ranger pickup and Everest 4x4 SUV, but its other models are being overlooked.

The Ranger ute is by far Ford’s top-selling model and it is Australia’s second favourite model behind HiLux, for sales. The Everest SUV is also a sales winner. So why can’t Ford seem to sell any other models, and what is the company doing about it?

In this episode of the CarsGuide podcast, Tim Nicholson, Byron Mathioudakis and Stephen Ottley investigate whether Ford can broaden its appeal beyond its two hero cars.

You can get in touch with us on Facebook, Twitter (#CGPodcast) and Instagram, or get in touch by emailing comments@carsguide.com.au

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

269 episode

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