#36: Gilbert Leung, Co-Founder @ 0xFrens | From working in Google to building a tool that leverages the strengths of web3 to develop deeper connections in online communities

Web3 Talks: Stories & Tips from the Builders

0xFrens is a matchmaking tool used by web3 communities such as: Developer DAO, Jericho & Skylab. Gilbert - Co-Founder of the project - spent almost a decade at Google, then started his social podcasting startup, and in 2022, he started working on 0xFrens with the rest of the AGMI team.

0:37 What’s 0xFrens, and how it helps communities to build relationships between members

1:40 How talking with communities & DAOs inspired them to start 0xFrens

4:30 What has Gilbert been doing at Google for almost ten years & what was his previous social podcasting startup about

5:25 How 0xFrens plays into web3 strengths, what was their MVP, and why they pivoted

7:17 What insights from users surprised them, and how they iterated based on this information

9:05 Why online coffee chats can be awkward and how 0xFrens addresses that

12:15 How they acquired their first users and how they do it (and why “web3 lunch club” wasn’t a good idea)

14:35 What metrics do they follow to track product engagement, and why does choosing the right community to work with matter the most

17:54 How Kudos might become important for building a reputation in a community

22:08 Which lessons from Google & previous startup are the most useful

25:30 Why the biggest growth & tech challenges on the horizon are related to web2 users

27:10 Why solving reputation-related challenges is omnipresent both in web2 and web3

28:08 Why it’s so hard to face market feedback and make decisions based on the data

31:45 Why would Gilbert build onboarding-related tools if he wasn’t building 0xFrens

33:08 Why would he fix seed phrases with his web3 magic wand

34:57 Why web3 ecosystem is so mind-blowing

38:24 What made him smile while using 0xFrens

39:33 Where you can learn more about 0xFrens

40:31 Guests ideas