Creativity in entrepreneurship: The often-neglected key to innovation and growth
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When evaluating how our business is doing, we tend to gravitate toward stats. Numbers are that objective measure of growth or signal that there are significant issues that need to be addressed. But, as much as stats are essential, creativity is key in helping entrepreneurs stand out from the crowd and gain a competitive edge.
In this episode, CEO Jocelyne Morin-Nurse shares tips on which ways entrepreneurs can employ creativity to ensure they’re driving innovation and growth.
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Free resource
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Top Five Reasons Businesses Struggle to Attract and Retain Top Talent – and What to Do About It: https://www.loxentus.com/fivereasonsfortalentstruggle
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About Jocelyne
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Jocelyne has been called an “architect of success” possessing an “impressive understanding of business.”
In a career that took her from public service to entrepreneur to CEO of a software company while growing her own leadership training company, she found a passion for impactful leadership, employee empowerment, sustainable growth, and business agility.
She has led teams of 40+ members, managed operations through crises and transformation, redesigned recruiting processes, and overhauled business financials leading to profitability and measured growth.
Through her company, Loxentus Inc., she teaches leaders how to attract and retain top talent – leading to sustainable growth – through impactful leadership, targeted recruiting, and employee empowerment.
She is also the Chair of the Forbes Business Council's Employee Empowerment group and a member of the Women Executives and Public Speaking groups.
Contact Jocelyne Morin-Nurse
- via contact form on loxentus.com
- via contact form on jocelynemorinnurse.com
- via connecting on LinkedIn
View this podcast on YouTube
Thanks for listening!
Chapter
1. Introduction (00:00:00)
2. Recognizing Opportunity (00:01:52)
3. Adapting our messaging to changing markets (00:05:30)
4. Encouraging continuous improvements (00:10:13)
5. “Imagination will take you everywhere” (00:16:26)
35 episode