The Most Common Demand Gen Misconceptions with Liam and Graceanne from Storybook Marketing

Demand Gen Chat

Are you still under the impression that demand generation is just a tactic or a single person's responsibility?

In this podcast episode, Tara Robertson is joined by the co-founders of Storybook Marketing, Liam Moroney and Graceanne MacDonald, to debunk the biggest misconceptions about demand generation and emphasize the importance of a holistic approach throughout the team.

They stress the importance of understanding the customer journey and using the right channels to reach the right people.

They also discuss the importance of audience research and getting feedback from the sales team to figure out what works best.

Episode Links:

Follow Tara on LinkedIn: https://www.linkedin.com/in/taraarobertson/

Follow Liam: https://www.linkedin.com/in/liammoroney/

Follow Graceanne: https://www.linkedin.com/in/graceannedomino/

Check out Storybook Marketing: https://www.storybookmarketing.io/

Follow Amanda Natividad: https://www.linkedin.com/in/amandanat/

Follow Rand Fishkin: https://www.linkedin.com/in/randfishkin/

Follow Justin Rowe: https://www.linkedin.com/in/justin-rowe-4043339b/

Katelyn Bourgoin: https://www.linkedin.com/in/katebour/

For even more marketing tips…

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Timestamps:

00:00:00 Intro

00:01:50 Demand Gen Tactics and Strategies

00:03:41 The Definition of Demand Generation for Marketing Teams

00:04:58 Effective Strategies for Reaching Customers

00:06:34 The Relationship Between Sales and Marketing Teams

00:11:16 The Role of Marketing in Generating Pipeline and Revenue

00:16:41 Exploring the Benefits of Podcasts for Lead Generation

00:18:20 Outbound Marketing Strategies

00:20:11 Coarse Correcting and Fixing an Outbound Function

00:22:32 Coordinating Outbound and Inbound Marketing Strategies for Maximum Effectiveness

00:24:23 Lead Scoring and Intent Data in B2B Marketing

00:29:50 Emotionally-Driven Marketing Decisions

00:31:16 Defending Long-Term Strategies in the Face of Short-Term Budget Cuts

00:34:52 Reallocating Marketing Budgets and Looking Ahead to the Future

00:36:30 Leveraging Lean Marketing Strategies for Maximum Impact

00:40:13 Wrap up

Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!