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Formula One: How to Convert Casual Viewers Into Hardcore Fans | Sam Barker, F1
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Formula One’s social channels have accelerated from 0 to 100 in the last couple of years; now the innovation online is matching that of the track. Sam Barker, senior social media manager at Formula 1, says a mix of passion-fuelled entertainment, BTS, and making complex specs accessible are to thank for the brand’s powerful connection with its fans. In this episode, we cover how to pull in novices without pandering to superfans, how F1 collaborates with partner brands - like Aston Martin and driver channels like Lando Norris’ gaming page - and why measuring passion is difficult but essential.
Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
271 episode
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on November 06, 2024 08:10 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 365799431 series 2425217
Formula One’s social channels have accelerated from 0 to 100 in the last couple of years; now the innovation online is matching that of the track. Sam Barker, senior social media manager at Formula 1, says a mix of passion-fuelled entertainment, BTS, and making complex specs accessible are to thank for the brand’s powerful connection with its fans. In this episode, we cover how to pull in novices without pandering to superfans, how F1 collaborates with partner brands - like Aston Martin and driver channels like Lando Norris’ gaming page - and why measuring passion is difficult but essential.
Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
271 episode
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