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Formula One: How to Convert Casual Viewers Into Hardcore Fans | Sam Barker, F1

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Konten disediakan oleh SocialChain and Social Chain. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh SocialChain and Social Chain atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Formula One’s social channels have accelerated from 0 to 100 in the last couple of years; now the innovation online is matching that of the track. Sam Barker, senior social media manager at Formula 1, says a mix of passion-fuelled entertainment, BTS, and making complex specs accessible are to thank for the brand’s powerful connection with its fans. In this episode, we cover how to pull in novices without pandering to superfans, how F1 collaborates with partner brands - like Aston Martin and driver channels like Lando Norris’ gaming page - and why measuring passion is difficult but essential.

Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

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271 episode

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Konten disediakan oleh SocialChain and Social Chain. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh SocialChain and Social Chain atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Formula One’s social channels have accelerated from 0 to 100 in the last couple of years; now the innovation online is matching that of the track. Sam Barker, senior social media manager at Formula 1, says a mix of passion-fuelled entertainment, BTS, and making complex specs accessible are to thank for the brand’s powerful connection with its fans. In this episode, we cover how to pull in novices without pandering to superfans, how F1 collaborates with partner brands - like Aston Martin and driver channels like Lando Norris’ gaming page - and why measuring passion is difficult but essential.

Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

  continue reading

271 episode

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