Offline dengan aplikasi Player FM !
Unlocking the Secrets of Web Copy Success: Elias Interviews John Caprani
Manage episode 367140818 series 2361217
In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B.
Topics we cover:
- How to use proven frameworks: AIDA and PAS
- How to touch on the emotional state of prospects, rather than sharing specs and benefits
- Examples of companies that have successfully used these frameworks
- Selling to people without them knowing they are in the sales process
LinkedIn John: https://www.linkedin.com/in/johncaprani
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
112 episode
Manage episode 367140818 series 2361217
In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B.
Topics we cover:
- How to use proven frameworks: AIDA and PAS
- How to touch on the emotional state of prospects, rather than sharing specs and benefits
- Examples of companies that have successfully used these frameworks
- Selling to people without them knowing they are in the sales process
LinkedIn John: https://www.linkedin.com/in/johncaprani
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
112 episode
Alle afleveringen
×Selamat datang di Player FM!
Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.