How to diversify your wedding business income with Georgia Mcgilley
Manage episode 373081858 series 3331587
Today I'm chatting with wedding photographer Georgia Mcgilley. Georgia is always looking to create new revenue streams into her wedding business and in today's episode I get her to break down her business journey and what that looks like in practice. We discuss all of her different ideas and why they have worked for her.
There are multiple ways your business can bring in revenue - so why not get creative!
Find out more about the next Styled Shoot workshop
Time Stamps:
Investing in the Business [00:00:00] Georgia discusses the importance of investing money in the business and how it helped her grow faster.
Introduction to Georgia McGill [00:00:59] Becca introduces Georgia as a wedding photographer with multiple income streams and discusses their previous collaborations.
Starting in the Wedding Industry [00:01:57] Georgia shares how she stumbled into the wedding industry and her journey from being a hobbyist photographer to starting her own business.
The benefits of style shoots [00:10:53] Discussion on the value of style shoots for photographers, building portfolios, and expanding networks.
Making the most of style shoot images [00:11:55] Exploring the various ways photographers can use style shoot images for marketing and branding purposes.
Benefits of attending a workshop [00:15:01] Advantages of attending a workshop over organizing one's own style shoot, including networking opportunities and building relationships with other photographers.
The importance of budgeting and investing in your business [00:20:03] Georgia discusses the importance of budgeting and investing in her business, including upgrading equipment and attending courses or networking events.
The value of planning and completing courses [00:21:21] Becca and Georgia emphasize the importance of planning and scheduling time to complete courses, rather than letting them fall by the wayside.
The benefits of diversifying income streams [00:26:08] Georgia shares how COVID-19 prompted her to diversify her income streams, leading to the growth of different aspects of her photography business and providing financial security.
[00:30:22] Wedding Content and Other Lifestyle Photos Discussion about the variety of content available on Georgia's website, including wedding photos and lifestyle images.
[00:31:43] Using Stock Photos Ethically Exploring how photographers can use stock photos to provide inspiration and tips to clients without pretending they are their own work.
[00:33:38] Future Plans: Workshops and Building Client Relationships Georgia's plans to expand her workshops to provide more educational opportunities for photographers and her goal of establishing long-term relationships with clients.
Mentioned in this episode:
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