Jack Daniels, Mickey Mouse, and Andy Warhol Walk Into a Bar

​​Patently Strategic - Patent Strategy for Startups

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In this month’s episode, we’re talking about Jack Daniels, Mickey Mouse, Andy Warhol, Jason Voorhees, Winnie-the-Pooh, Lizzo, and WallStreetBets … What do they have to do with patents you might fairly be wondering? Honestly, not much.
Patents are our focus in our business and in this podcast, so we devote a lot of air time to talking about protecting ideas and inventions, but in the realm of intellectual property, patents have some pretty close cousins. In thinking more broadly about creating the largest possible moat with your IP, you also need to be considering what our guest, Mallory King, refers to as “brand protection” – or the copyrights, trademarks, and contracts necessary to protect your brand’s rights and assets.
Copyrights and trademarks in particular have seen a lot of limelight this year involving some of the biggest brands and pop culture icons. At the same time, major IP rights questions are erupting around the use of generative AI systems like ChatGPT. In addition to covering the basics necessary to help get you booted up, we’re going to use these high profile topics and Supreme Court cases as a vehicle to get a deeper understanding of copyrights and trademarks and some of the sharpest corners you should be aware of when managing your own brand protection.
** Topics Highlights **'

⦿ Copyright and Trademark Basics
⦿ Work made-for-hire and Friday the 13th
⦿ Jack Daniels Properties v. VIP Products
⦿ Brand protection expiration, Winnie-the-Pooh: Blood and Honey, and Steamboat Willie
⦿ Lizzo's "100% That Bitch" trademark appeal
⦿ r/WallStreetBets trademark dispute with Reddit
⦿ Andy Warhol Foundation for the Visual Arts, Inc. v. Goldsmith
⦿ Generative AI: Humans as authors and fair use implications
** Mossoff Minute **
This month's Mossoff Minute, featuring Professor Adam Mossoff, looks at the introduction of the 2023 Patent Eligibility Restoration Act, its biggest criticisms, and why it needs to be passed.

** Connect With Our Guest **
Mallory King is the owner and attorney at Breathe Brand Protection, PLLC, a boutique law firm specializing in all things brand protection. Based in Traverse City, Michigan, Mallory is passionate about helping entrepreneurs and small businesses protect their most valuable brand assets, both locally and nationwide. You can learn more about Mallory and Breathe Brand Protection at https://www.breathe.law/
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Thanks for listening!
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Note: The contents of this podcast do not constitute legal advice.

Chapter

1. Intro (00:00:00)

2. Mallory King's bio (00:01:29)

3. Mossoff Minute: Patent Eligibility Restoration Act (00:02:15)

4. Copyright and trademark basics (00:14:43)

5. Trade dress (00:25:12)

6. When to use ™ and ® (00:26:49)

7. Why we have trademarks (00:31:08)

8. Copyrights, contracts, and work made-for-hire (00:34:21)

9. Friday the 13th made-for-hire case (00:36:50)

10. Jack Daniels Properties v. VIP Products (00:41:37)

11. Brand protection expiration (Blood and Honey, Steamboat Willie) (00:52:52)

12. Lizzo's 100% That Bitch (01:00:51)

13. r/WallStreetBets (01:06:36)

14. Derivative works, fair use, and copyright infringement (01:13:57)

15. Andy Warhol Foundation for the Visual Arts, Inc. v. Goldsmith (01:18:47)

16. Generative AI: ChatGPT, humans as authors, and fair use (01:36:08)

17. Outro (01:51:14)