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Tell 'em a story - another innovation song
Manage episode 381524170 series 2772686
Innovation is all about trying to convince others — people to help develop your idea, sponsors to back you, markets to buy in to your great new thing. So it makes sense to spend time and effort crafting a tale which will draw them in, intrigue them, capture their attention.
You can find a transcript here, together with many other innovation resources including video, audio, cases, tools, even some songs!
122 episode
Manage episode 381524170 series 2772686
Innovation is all about trying to convince others — people to help develop your idea, sponsors to back you, markets to buy in to your great new thing. So it makes sense to spend time and effort crafting a tale which will draw them in, intrigue them, capture their attention.
You can find a transcript here, together with many other innovation resources including video, audio, cases, tools, even some songs!
122 episode
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