What Every Entrepreneur Needs to Know with Catalina Daniels and James Sherman

What's Next! with Tiffani Bova

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Konten disediakan oleh Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

sekitar setahun yang lalu 28:21

MP3•Beranda episode

Welcome to the What's Next! Podcast with Tiffani Bova.

This week I’m thrilled to bring you an episode of What’s Next! Podcast with a powerful duo, Catalina Daniels and James Sherman who are co-authors of Smart Startups: What Every Entrepreneur Needs to Know.

Catalina spent the first 17 years of her career at McKinsey, where she became a partner. She left McKinsey to become an entrepreneur and eventually an angel investor. She is a venture partner at Entrepreneurs Roundtable Accelerator, a prominent New York-based tech accelerator where she mentors U.S. entrepreneurs and helps non-U.S. entrepreneurs expand into the U.S.

James started his career at Bain as a consultant and then spent several years working in media with Time Inc. and Pearson. In 1997, he launched the Internet division of Martha Stewart Living. He then became a serial Internet entrepreneur and an active angel investor in New York startups. He's been a mentor to entrepreneurs and sits on the board of Harvard Business School's Alumni Angels of New York.

THIS EPISODE IS PERFECT FOR… anybody looking to gain some pearls of wisdom about entrepreneurship.

TODAY’S MAIN MESSAGE… entrepreneurship is a challenging journey and real experience from fellow founders is the most useful advice. Catalina and James interviewed eighteen HBS graduates and entrepreneurs who shared real-life experiences founding businesses. In this conversation, they share some of their findings - from the power of a great business model to strategies for scaling.

WHAT I LOVE MOST… using an ideation triangle to determine whether an idea is viable and assessing these criteria: size of the opportunity, relevant skills, and passion.

Running Time: 28:20

Subscribe on iTunes

Find Tiffani on Social:

Facebook

Twitter

Find Catalina Online:

Find James Online:

Catalina + James’ Book:

Smart Startups: What Every Entrepreneur Needs to Know

301 episode

#MBA #News #Tech News #Tiffani Bova #Marketing #Entrepreneurship #Sales #Entrepreneur Interviews #Business #Entrepreneur

What Every Entrepreneur Needs to Know with Catalina Daniels and James Sherman

What's Next! with Tiffani Bova

10,884 subscribers

published sekitar setahun yang lalu

MP3•Beranda episode

Welcome to the What's Next! Podcast with Tiffani Bova.

THIS EPISODE IS PERFECT FOR… anybody looking to gain some pearls of wisdom about entrepreneurship.

WHAT I LOVE MOST… using an ideation triangle to determine whether an idea is viable and assessing these criteria: size of the opportunity, relevant skills, and passion.

Running Time: 28:20

Subscribe on iTunes

Find Tiffani on Social:

Facebook

Twitter

Find Catalina Online:

Find James Online:

Catalina + James’ Book:

Smart Startups: What Every Entrepreneur Needs to Know

301 episode

#MBA #News #Tech News #Tiffani Bova #Marketing #Entrepreneurship #Sales #Entrepreneur Interviews #Business #Entrepreneur

Semua episode

1
RELOAD: How Design Thinking Helped an Olympic Athlete Create Breakthrough Performance with John Coyle 35:55

12 hours yang lalu35:55

35:55

Welcome to the What's Next! Podcast with Tiffani Bova. This week, I’m looking back to a great conversion I had with Olympic silver medalist John Coyle. Known as “The Time Guy,” John is a thought leader in the field of chronoception—the study of how humans process time— and one of the world's leading experts in Design Thinking. A graduate of Stanford University’s Product Design Program and a Kellogg MBA, John is an NBC sports analyst, two-time TEDx presenter and sought-after keynote speaker. His presentations combine the data and analytics of a professor with the inspired storytelling of an Olympic athlete. He is also a best-selling author of two books, Design For Strengths: Applying Design Thinking to Individual and Team Strengths and The Art of Really Living Manifesto. As a speaker and an author, his talent is in weaving facts, examples, and intellectual principles into engaging stories that leave you with actionable ideas. THIS EPISODE IS PERFECT FOR… anyone interested in design thinking, optimizing for their strength and maximizing their time to make major breakthroughs. TODAY’S MAIN MESSAGE… John shares his experiences as an Olympian, an innovator, and a world-class “design-thinker.” His personal experiences, metaphors, and practical guidelines serve as a roadmap for innovation and leaning into your strengths as opposed to trying to solve “weaknesses.” He also shares how design thinking can seep into and affect other parts of your life and career to achieve breakthrough performances and create more meaning. WHAT I LOVE MOST… John’s great and illustrative anecdotes that help anyone focus on design thinking, solving the right problems, and learning how to lean into your strengths as opposed to solving for your non-strengths. Running Time: 35:55 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find John Online: Website LinkedIn John’s Books: Design For Strengths The Art of Really Living Manifesto…

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RELOAD: Doing Good, Embracing Discomfort, and the Final Marketing Frontier with Cindy Gallop 34:44

10 hari yang lalu34:44

34:44

Welcome to the What's Next! Podcast with Tiffani Bova. This week I’m bringing back an episode with the wonderful Cindy Gallop. Cindy has over 30 years of experience in brand-building, marketing, and advertising. Cindy took a risk when she entered advertising, and she hasn’t stopped taking them since. In 1998 she moved from the UK to New York and began building one of the fastest-growing agencies in Europe’s US branch, the New York office of Bartle Bogle Hegarty (BBH). Four years later, BBH US was named Ad Week’s Eastern Agency of the Year, and in 2003 Cindy was named Advertising Woman of the Year. In 2005 she resigned as Chairman of BBH to pursue other projects. She continues to work in advertising and marketing, but is also tending to other fascinating projects of her own as well. At TED 2009, she launched MakeLoveNotPorn, she is the founder and CEO of IfWeRanTheWorld, a co-action software that enables brands to implement the business model of the future: Shared Values + Shared Action = Shared Profit (financial and social). THIS EPISODE IS PERFECT FOR… marketers and anyone on a mission to bring more diversity to their organization and brand, and those interested in learning more about the final marketing frontier! TODAY’S MAIN MESSAGE… Cindy Gallop takes us on a journey through the history of advertising and how we can be more mindful of inclusion and being more diverse moving forward. She also tackles the uncomfortable but necessary topics we simply aren’t addressing and the importance of the final marketing (in her mind) frontier: sex. Cindy is fearless and thoughtful on the topic and presents compelling evidence on the importance of being more willing to take risks when it comes to advertising and sex. WHAT I LOVE MOST… Cindy opens up a dialogue that will make us uncomfortable and get us thinking about all of the opportunities yet to be explored in marketing, as well as thinking critically from a health and wellness perspective. Running time: 34:43 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find Cindy Online: LinkedIn Facebook Cindy’s Websites: Cindy's Website Make Love Not Porn Cindy's TED Talk…

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The Science of Big Goals with Caroline Adams Miller 25:54

15 hari yang lalu25:54

25:54

Welcome to the What's Next! Podcast with Tiffani Bova. I have the honor and pleasure of welcoming Caroline Adams Miller to the show today. For over three decades, Caroline has been a pioneer with her groundbreaking work in the science of goal setting, grit, happiness, and success. She is recognized as one of the world’s leading optimistic psychology experts. She is the author of nine books but we’re here to discuss her most recent book, Big Goals. THIS EPISODE IS PERFECT FOR… anyone who wants to set bigger, more meaningful goals and follow through with success. TODAY'S MAIN MESSAGE… most people approach goal setting the wrong way—relying on outdated methods, setting goals that are too small, or giving up too soon. Caroline Adams Miller shares why the science of goal setting is crucial for success and proposes new strategies to push past mediocrity and create a more fulfilling life. KEY TAKEAWAYS: Meaningful goals should challenge you and push you outside your comfort zone. The best goals align with what you won’t regret pursuing later in life. Learning goals require patience and time, while performance goals demand high standards of excellence. Who you surround yourself with can determine your success—seek out supporters, not frenemies. Goal-setting isn’t about quick wins; it’s about creating long-term strategies for success. WHAT I LOVE MOST…Caroline’s insight that true goal setting isn’t just about ambition—it’s about meaning. The goals that truly change our lives are the ones that challenge us, push us forward, and align with what we’ll be proud of in the long run. Running Time: 25:53 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find Caroline Online: LinkedIn Caroline’s Book: Big Goals: The Science of Setting Them, Achieving Them, and Creating Your Best Life…

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RELOAD: Growth Is a Decision with Daniel Marcos 34:48

22 hari yang lalu34:48

34:48

Welcome to the What's Next! Podcast with Tiffani Bova. This week I’m reflecting on a conversation I had with Daniel Marcos. Daniel is a Co-Founder and the CEO of Gazelles Growth Institute, an online executive education company for C-level executives at fast-growing firms. Daniel is also the Co-Founder of Inflection (Gazelles Mexico division), a keynote speaker, and CEO-Coach. Across all these efforts, his goal is to help 1 million entrepreneurs scale their companies faster and with “less drama.” Daniel is also an ambassador for Singularity University in Austin, TX and he co-authored the book Start-Up to Scale-Up. THIS EPISODE IS PERFECT FOR… entrepreneurs interested in starting a company and small and mid-size businesses looking to grow and scale successfully. TODAY’S MAIN MESSAGE… growth is not easy. It does not come without sacrifice. It’s important to make the decision to grow after careful consideration. More companies have died from excessive opportunities than the lack thereof, so it behooves leaders and organizations to set their objectives thoughtfully, be disciplined, and scale their mindset adequately. Daniel breaks down the 4 main stages of growth and the biggest challenges to be found in each. WHAT I LOVE MOST… speaking with anyone who is maniacally focused on growth and can get us thinking critically and intentionally about growth, scaling, and continued success. Running time: 34:47 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find Daniel Online: LinkedIn Instagram Growth Institute Website: Growth Institute Daniel’s Book: Start-Up to Scale-Up…

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The Triple Fit Sales Strategy with Christoph Senn 25:00

28 hari yang lalu25:00

25:00

Welcome to the What's Next! Podcast with Tiffani Bova. I have the honor and pleasure of welcoming Christoph Senn to the show today. Christoph is an adjunct professor of marketing at INSEAD, one of the world's leading and largest graduate business schools. He's joining us today from Switzerland - it’s always great to have the international flavor to the show. He is Codirector of INSEAD Marketing & Sales Excellence Initiative, amongst many other things, and an advisor to some of the largest companies in the world. He has a book out that joined the great ones that I enjoyed reading at the end of 2024 called Triple Fit Strategy. THIS EPISODE IS PERFECT FOR… anyone looking to build stronger customer relationships and drive growth through a more strategic approach to sales. TODAY’S MAIN MESSAGE… traditional sales approaches focus on pitching products, but real growth comes from understanding and aligning with your customer’s strategy. Christoph introduces the "Triple Fit Strategy," a framework that moves beyond transactional selling to create long-term, mutually beneficial relationships. KEY TAKEAWAYS: Building strong customer relationships requires aligning with their strategy, not just selling a product. Shifting from transactional selling to strategic collaboration drives long-term business growth. Understanding what truly matters to your customer creates more meaningful and effective engagements. A broader perspective on value can make negotiations less about price and more about partnership. Sales teams that focus on customer success are more likely to drive sustainable results. WHAT I LOVE MOST… Christoph’s perspective on treating customers as if you were part of the same company. When you align with their priorities and think beyond your own product, you open the door to real partnership and long-term success. Running Time: 24:59 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find Christoph Online: LinkedIn Christoph’s Book: Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth…

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Building Deeper Connections Through Questions with Topaz Adizes 31:43

5 weeks yang lalu31:43

31:43

Welcome to the What's Next! Podcast with Tiffani Bova. I have the honor and pleasure of welcoming Topaz Adizes to the show today. He is an Emmy Award-winning writer, director, and experience design architect. He is an Edmund Hillary fellow and Sundance/Skoll Stories of Change fellow. His works have been selected to Cannes, Sundance, IDFA, and SXSW; featured in New Yorker magazine, Vanity Fair, and so much else. He has garnered an Emmy for new approaches to documentary and two World Press Photo awards for immersive storytelling. But what I'm here today to talk to him about is his new book called 12 Questions for Love. THIS EPISODE IS PERFECT FOR…anyone looking to build stronger relationships—at work or in life—through the power of better questions. TODAY’S MAIN MESSAGE…we often focus on having the right answers, but real connection comes from asking the right questions. Topaz Adizes has spent over a decade studying human connection, guiding more than 1,200 pairs of people through transformative conversations. In this episode, he shares how the way we ask questions can strengthen workplace culture, improve team dynamics, and create more meaningful personal relationships. By shifting our approach—from looking for the “right” answer to fostering authentic dialogue—we unlock deeper understanding, trust, and collaboration. KEY TAKEAWAYS… The best conversations start with thoughtful, well-constructed questions. Shifting from binary to open-ended questions leads to richer, more meaningful responses. A strong workplace culture starts with intentional communication and connection. Small shifts in how we structure meetings can make them more productive and engaging. Great leaders aren’t just problem-solvers—they’re great guides who know how to ask the right questions. WHAT I LOVE MOST…Topaz’s insight on the power of well-constructed questions. His technique to ask open-ended, connective, and intentional questions creates space for deeper conversations, whether at work or in personal relationships. Running Time: 31:43 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find Topaz Online: LinkedIn Website Topaz’s Book: 12 Questions for Love: A Guide to Intimate Conversations and Deeper Relationships…

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RELOAD: Fact Versus Fear and Becoming a True Student of Success with Bill Wooditch 32:35

6 weeks yang lalu32:35

32:35

Welcome to the What's Next! Podcast with Tiffani Bova. This week I’m eager to replay a conversation with Bill Wooditch. Bill is the founder and CEO of Wooditch Enterprises. He works with Fortune 500 companies like AIG, Old Republic, Zurich, and Bank of America to improve their sales and leadership. He appeared regularly on Steve Harvey’s “Act Like a Success” show and has also appeared on CNBC, Fox, and CBS. He has written for Inc., New York Daily News, and the American Management Association. THIS EPISODE IS PERFECT FOR… anyone who wants to succeed and learn how to use their indispensable failures to get there faster! TODAY’S MAIN MESSAGE…..it’s the serious student of success that treats failure as the indispensable teacher. Unless you’re able to first move through the pains of rejection and the fear of the attempt, you will not be able to move forward to create the lifestyle you dream of. The key here is to be dispassionate about failure and check your irrational fears, ego, and the fear of losing prestige because this can paralyze your progress. Bill shares some wisdom and strategies for addressing fear, failure, and the pursuit of success. WHAT I LOVE MOST… it’s a pleasure to have someone on the What’s Next! Podcast who talks about fear of failure and having the courage and fortitude to lean into the kind of discomfort that leads to success. Running time: 32:34 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find Bill Online: LinkedIn Website Bill’s Books: Fail More Always Forward…

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RELOAD: Innovation and Continuous Connection with Christian Terwiesch 30:48

7 weeks yang lalu30:48

30:48

Welcome to the What's Next! Podcast with Tiffani Bova. This week I’m giving another listen to a conversation I shared with Professor Christian Terwiesch and I'm eager to share it with you! Christian is a Professor in Wharton’s Operations and Information Management department, co-director of Penn’s Mack Institute for Innovation Management, and also holds a faculty appointment at Penn’s Perelman School of Medicine. He is the co-author of Matching Supply with Demand, a widely used textbook in Operations Management. He launched the first Massive Open Online Course (MOOC) in business on Coursera based on the book and since its inception, more than half a million students have enrolled. His first management book, Innovation Tournaments, details a new process-based approach to innovation and has inspired innovation tournaments around the world. His latest book, Connected Strategies, combines his expertise in the fields of operations, innovation, and strategy to help companies take advantage of digital technology leading to new business models. In addition to his teaching and his research, Professor Terwiesch is the host of “Work of Tomorrow,” a national radio show on Sirius XM 132. THIS EPISODE IS PERFECT FOR… anyone wanting to become more innovative or bring a culture of innovation to their organization, as well as those wanting to get a pulse on new business models shaping how organizations interact with customers today. TODAY’S MAIN MESSAGE… we have to find different ways of delighting our customers. How do we do that? Through innovation and continuous connection. Professor Terwiesch maintains that innovation is a cultural process that can be managed. That is the power of the Innovation Tournament, it leaves room for that magic spark to fly while giving it direction and structure. Beyond Innovation Tournaments, it’s about becoming continuously connected. This connection enables new ways of delighting the customer and also allows organizations to provide more value to the customer, potentially at a lower cost. The purpose of a connected strategy and a continuous relationship is not only to get data but also to do a better job for the customer. WHAT I LOVE MOST… I love that Christian has identified these new business models that are fundamentally changing the way organizations interact with their customers. Running Time: 30:47 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find Christian Online: LinkedIn Connected-Strategy Website Work of Tomorrow Podcast Christian’s Book: Connected Strategy Book…

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Leading Teams Toward Meaningful Work with Wes Adams and Tamara Myles 23:58

8 weeks yang lalu23:58

23:58

Welcome to the What's Next! Podcast with Tiffani Bova. This week, I have the wonderful pleasure of welcoming two guests. The first is Wes Adams. He is the founder and CEO of SV Consulting Group. He has led teams that were recognized as one of Fast Company's most innovative brands, won multiple Webby Awards, and received two James Beard Award nominations. Also joining him is Tamara Myles. She is a consultant and an international speaker with over two decades of experience helping leaders improve business performance. She is a professor at Boston College and an instructor at the University of Pennsylvania and author of The Secret to Peak Productivity. But the reason they're here today is because they have a new book coming out called Meaningful Work. THIS EPISODE IS PERFECT FOR… leaders and managers looking for actionable ways to create more meaningful and fulfilling workplaces. TODAY’S MAIN MESSAGE… research shows that finding meaning at work is the single most important factor in creating fulfilled, high-performing teams. In this conversation, Wes and Tamara explore how leaders can foster environments where employees feel a sense of purpose and impact. They share a simple yet transformative framework—community, contribution, and challenge—that helps align individual fulfillment with organizational success. KEY TAKEAWAYS… Meaning happens in moments. Paying attention to details can go a long way. Creating community at work starts with authentic connections and showing genuine care for colleagues. Recognizing the contribution of employees strengthens engagement and enhances performance. Meaningful work is not just beneficial for individuals but drives long-term organizational success. WHAT I LOVE MOST… these three simple but powerful questions for leaders: Did I connect with someone today? How did my work have a positive impact? Did I learn something new today? These reflections inspire actionable steps toward more meaningful work environments. Running Time: 23:57 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find Wes Online: LinkedIn Find Tamara Online: LinkedIn Wes and Tamara’s Book: Meaningful Work: How to Ignite Passion and Performance in Every Employee…

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RELOAD: Creating Confidence with Heather Monahan 30:18

9 weeks yang lalu30:18

30:18

Welcome to the What's Next! Podcast with Tiffani Bova. This week I’m reflecting on a conversation with Heather Monahan that I think is valuable to everyone, no exceptions! Heather is a best-selling author, keynote speaker, entrepreneur, and founder of Boss In Heels. As a Chief Revenue Officer in Media, Heather Monahan is a Glass Ceiling Award winner, named one of the most Influential Women in Radio in 2017, and Thrive Global named her a Limit Breaking Female Founder in 2018. Heather is a confidence expert and her book Confidence Creator shot to #1 on Amazon’s Business Biographies and Business Motivation list the first week it debuted on Amazon, and her show “Creating Confidence with Heather Monahan” can be found on Apple podcasts. THIS EPISODE IS PERFECT FOR… anyone who wants to reach his or her full potential and needs that important confidence boost! TODAY’S MAIN MESSAGE… take ownership of your mental platform and be intentional about the tape you run repeatedly in your head. Confidence is the key to unlocking your full potential, and that confident mindset starts with you. It starts by developing that confidence skill through discipline and frequency. When that confidence muscle is strong, scary does not mean freeze, it means go faster. So, take action! Major action is the catalyst that accelerates the confidence growth cycle. There are many paths to confidence, but not all the steps along those paths are created equal, and the bigger the risk, the bigger the confidence reward. Stop letting self-limiting beliefs and fear tell you you’re stuck. No excuses. Just take action! WHAT I LOVE MOST… Heather has no shortage of passion for building confidence, taking risks, “firing your villains,” and making the big decisions that will lead you where you need to be and doing what you love! Running Time: 30:03 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find Heather Online: LinkedIn Heather’s Book: Creating Confidence…

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Your Path to a Fulfilling Career with Michael Horn and Bob Moesta 31:04

10 weeks yang lalu31:04

31:04

Welcome to the What's Next! Podcast with Tiffani Bova. This week, I have two amazing guests on the show. The first is Bob Moesta. He is a founder, maker, innovator, speaker, and professor. He is the president and founder of the Rewired Group, as well as an adjunct lecturer at the Kellogg School of Management at Northwestern and a research fellow at the Clayton Christensen Institute. But what I love most about him is he co-created the famous Jobs to Be Done theory, which I use in almost every keynote I have. Alongside Bob, and not to be outshined by any stretch, is Michael Horn who strives to create a world in which all individuals can build their passions, fulfill their potential, and live a life of purpose. He is the co-founder of and a distinguished fellow at the Clayton Christensen Institute, a nonprofit think tank. He also teaches at Harvard Graduate School of Education. THIS EPISODE IS PERFECT FOR…anyone navigating career decisions, seeking purpose, or looking for strategies to make meaningful progress in their work. TODAY’S MAIN MESSAGE…making career moves isn’t just about finding the next big opportunity—it’s about aligning your work with your values, energy, and aspirations. In this conversation, Bob and Michael discuss how to evaluate your current situation, identify opportunities for growth, and take steps toward a more fulfilling career. KEY TAKEAWAYS: Align your career with what energizes and fulfills you. Evaluate your current role to identify opportunities for growth. Instead of making a person fit the work, make the work fit a person’s strengths. Thoughtful career moves start with clarity about your values and goals. WHAT I LOVE MOST…Bob and Michael’s insight that career fulfillment doesn’t always mean a big leap—it can come from small, intentional changes that better align your work with your strengths and aspirations. Running Time: 31:03 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find Michael Online: LinkedIn Find Bob Online: LinkedIn Michael and Bob’s Book: Job Moves: 9 Steps for Making Progress in Your Career Job Moves Assessment…

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RELOAD: Building Trust in an Influencer Market with Tom Stockham 34:27

11 weeks yang lalu34:27

34:27

Welcome to the What's Next! Podcast with Tiffani Bova. This week I am excited to replay a conversation I had with the innovative Tom Stockham. Tom is a passionate champion of disruptive technologies who began his career as an associate at BCG, immersed in the shift to “big-box” retail. He later served as president of Ticketmaster.com, where he helped lead the transition to online ticketing. Then, as CEO of Ancestry.com, he built one of the Internet’s first online content subscription businesses. Today, as CEO of ExpertVoice, Tom leads the company in pioneering a new influencer-marketing category that’s transforming commerce. He’s devoted to the mission of creating a better buying experience for brands, retailers, and consumers through a large network of authentic influential experts who make trusted recommendations. THIS EPISODE IS PERFECT FOR… passionate disrupters, innovators, and those interested in learning more about influencer marketing. TODAY’S MAIN MESSAGE… brands should always put trust at the center of their organization and make a concerted effort to build it up over time. Increasingly, the sources brands are and should be using to do this are Influencers. It’s time to shift the balance and shift resources from speaking on your own behalf as a brand to finding trusted figures that can recommend your brand and speak on your behalf in a trusted way. If you are going to do this well, you need to think about who is going to be best to speak on your behalf, how you are going to get them to do so and be more articulate about your brand, and where that influence is going to take hold such that it is beneficial to your brand. WHAT I LOVE MOST… talking to an innovator who has been involved with so many major industry transitions. Now he’s driving the conversation around Influencer marketing, and he feels that this is the next great frontier. Running time: 34:26 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find Tom Online: LinkedIn ExpertVoice…

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Start-Up Strategies with Mike Maples Jr. 30:05

12 weeks yang lalu30:05

30:05

Welcome to the What's Next! Podcast with Tiffani Bova. I have the wonderful pleasure of welcoming Mike Maples Jr. to the show this week. He is a co-founding partner at Floodgate. He has been on the Forbes Midas List eight times in the last decade and was also named a “Rising Star” by FORTUNE and profiled by Harvard Business School for his lifetime contributions to entrepreneurship. Before becoming a full-time investor, Mike was involved as a founder and operating executive at back-to-back startup IPOs, including Tivoli Systems, which was acquired by IBM, where his dad used to work, and Motive acquired by Alcatel-Lucent. Some of Mike's investments include Twitter, Clover Health, Okta, Outreach, Chegg, Demandforce, and Applied Intuition. And he has a new book out called Pattern Breakers with his co-author, Peter Zimmerman. THIS EPISODE IS PERFECT FOR…anyone curious to learn about the ingredients to start-up success. TODAY'S MAIN MESSAGE…why is it that 80% of start-ups fail? What factors sets the 20% apart? As a seasoned venture capitalist, Mike says it comes down to breaking patterns. In this episode, he shares how to break away from linear strategies and dare to think boldly and take a risk. KEY TAKEAWAYS... Great startups force choices, not comparisons. Early believers are essential for co-creating groundbreaking futures. Intrapreneurs succeed by innovating discreetly before scaling their ideas. Striking out on bold experiments is crucial - safe bets won’t lead to grand slams. WHAT I LOVE MOST…Mike says that the best ideas often begin as unsettling or even disliked by many. It’s a testament to the power of sticking to bold, authentic visions despite early skepticism. Running Time: 30:05 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find Mike Online: Substack X Mike’s Book: Pattern Breakers: Why Some Start-Ups Change the Future…

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A Fresh Approach to Strategy with Seth Godin 29:45

13 weeks yang lalu29:45

29:45

Welcome to the What's Next! Podcast with Tiffani Bova. In this LinkedIn Live, I had the wonderful honor of welcoming my dear friend, Seth Godin, who I met in 2001 through his book Purple Cow, which is one of my all-time favorite books. Along the way, Seth has always been a great supporter of me and my career. Today, I’m eager to discuss Seth’s latest book, This Is Strategy: Make Better Plans. THIS EPISODE IS PERFECT FOR…anyone who wants a fresh perspective on leadership and strategy. TODAY’S MAIN MESSAGE…strategy isn’t a lofty document or annual exercise. It’s a compass guiding every decision you make. Seth challenges the conventional idea of strategy as static and instead frames it as a dynamic, iterative process of becoming. He shares nuggets of wisdom from his new book, which he says is a love letter for the people he cares about. KEY TAKEAWAYS… Fear is often the thing that holds people back from making bold decisions. False proxies, like easy-to-measure but irrelevant metrics, can misguide your focus. The best leaders inspire action by focusing on the “why” behind their strategies. WHAT I LOVE MOST…Seth’s thoughts on practical empathy. He says it’s easy to become attached to something because you’ve worked hard on it. Practical empathy is understanding your audience and imagining what they need, even if that means reinventing your offerings. It’s a call to lead with both courage and care. Running Time: 29:45 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find Seth Online: Website LinkedIn Seth’s Book: The Corporate Startup…

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2024 Listener Favorite: Aligning for Growth on Every Level with Scott Edinger 29:18

14 weeks yang lalu29:18

29:18

Welcome to the What's Next! Podcast with Tiffani Bova. As we approach the end of the year, I’m pausing to look back and celebrate all of the wonderful guests that I had the honor of speaking to on the show. And based on your feedback, many of these guests resonated with you as well so we’re giving you another chance to revisit the stories, insights, and lessons you loved most in 2024! This week I'm excited to highlight an episode with Scott Edinger. Scott is a consultant for leading business growth and is trusted by clients in the Fortune 50 and across the globe. He has worked with CEOs and senior leaders to develop pragmatic strategies and execute approaches to drive top and bottom-line results. He's written three books. His latest, The Growth Leader , is out now and is a Wall Street Journal and USA Today bestseller. He creates positive change for clients and is recognized as an expert in the intersection of leadership, strategy, and sales. THIS EPISODE IS PERFECT FOR… anyone who wants to learn how to close the gap between the C-Suite and the sales team to create profitable growth. TODAY’S MAIN MESSAGE… sales teams are often divorced from talks about strategy, yet the sales process is where strategy is executed. It’s where everything comes to life. In fact, interactions with salespeople drive 25-53% of decisions! In this episode, Scott discusses why it’s so critical to not treat sales as an afterthought and how to effectively include it in planning. WHAT I LOVE MOST… it’s the responsibility of a leader to inspire every level of the organization, yes sales, but also product developers, marketers, finance, legal, and customer service teams, to understand the value they bring to the customer. Running Time: 29:18 Subscribe on iTunes Find Tiffani Online: Facebook Twitter LinkedIn Find Scott Online: Website LinkedIn Scott’s Book: The Growth Leader…

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