S2E08: "Transforming Lives Through Healthcare Innovation", with Emilie Song, Sr Director Global Strategy & Product Innovation, Pelvic Health at Medtronic

The Marketing Consultation

In this episode of The Marketing Consultation, we explore the intricate world of healthcare innovations with our distinguished guest, Emilie Song, Sr Director Global Strategy & Product Innovation, Pelvic Health at Medtronic. Her journey in the healthcare sector is marked by passion, dedication, and an unwavering commitment to excellence.

Emilie emphasizes the importance of understanding the real-world challenges faced by patients and providers, and the significance of market research in product development. She underscores the need to prioritize and harness insights from cross-functional teams, especially the sales force that interacts daily with physicians and patients. These on-the-ground insights, she believes, are invaluable in shaping products that genuinely address unmet needs.

Emilie's perspective on the role of employers in healthcare is also noteworthy. With a significant percentage of workers receiving health benefits through their employers, understanding this dynamic is crucial for anyone in the healthcare sector.

But it's not all business. On a lighter note, Emilie shares her personal preferences, revealing herself to be a morning person who cherishes the silence of the sunrise. She also expresses her love for Northern California, where her heart truly lies.

Emilie’s dedication to improving patient lives and her passion for innovation in the healthcare sector is evident throughout the conversation.

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