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Shannon Martin of Shannon Martin Design
Manage episode 394343066 series 3484022
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Every picture tells a story — unless you are Shannon Martin, of course: Her pictures tell your stories as well. Now celebrating 20 years in business, Shannon Martin Design's signature sepia creations have attained a definite ubiquity and immediate recognition. That's no easy task, and Shannon takes us behind the scenes to share how she consistently churns out distinctive designs by turns heartfelt and humorous — AKA, the Lay's potato chip of greeting cards.
As an OG stationery maker, Shannon's wholesale strategy is as polished as her designs; once a retailer commits to stock this range, it's typically the start of a long, fruitful relationship. At the core of both her artistry and her business savvy is a commitment to authentic connection that cannot be faked.
Thus in both product and practice, she shows us all how to embrace our inner Pippi Longstocking, not our inner Kardashian. This grande dame of design also provides a glimpse into her own stationery ritual — a must for any paper nerd!
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