Constructive Feedback and Tangible Tips For A Better Podcast - Better Business, Better Life Podcast Audit

Smarter Podcasting: Making Podcasts Better

Niall Mackay shares his podcast audit of Debra Chantry-Taylor's show Better Business, Better Life.
They discuss equipment and editing processes, defining a clear niche and audience, crafting compelling introductions, improving audio quality, editing techniques, balancing video and audio elements, optimizing calls-to-action, and more.
Niall provides constructive feedback and tangible tips to elevate Debra's podcast.

Key Takeaways:

• Clearly explain in the introduction who you are, what the episode is about, who the guest is, and what value listeners will get. This "frames" the episode.
• Narrow your niche as much as possible to attract the right listeners. Consider adding relevant keywords to your title.
• Edit out crosstalk, filler words, background noise, and anything distracting to keep the listener focused.
• Decide if you are making the podcast primarily for video or audio. Don't refer to visual elements on an audio show.
• Have just one call-to-action at the end, focused on your own business, not promoting the guest.
• Change up your intro jingle, ads, etc. to keep it fresh. Don't get too repetitive.

"The introduction is probably the most important part of your podcast because it's what you need to keep the listener listening."

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