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Why revenue forecasting should go beyond your CRM
Manage episode 402722048 series 2570070
Looking to boost your win rates?
It’s doable—but leaders can't comprehend or prepare for a deal's components without high-quality data.
And you can’t just rely on your CRM alone.
Our guest, @Udi Ledergor, Chief Evangelist at @Gong and five-time Marketing leader at B2B start-ups, helps us understand that, unlike CRM data, conversation intelligence may identify purchase signals in sales calls and emails at a higher success rate.
As a result, deal outcomes and win rates can be influenced by using the right type of conversation intelligence.
Listen to this episode to see how first-party consumer data can take your forecasting and overall business to the next level.
238 episode
Manage episode 402722048 series 2570070
Looking to boost your win rates?
It’s doable—but leaders can't comprehend or prepare for a deal's components without high-quality data.
And you can’t just rely on your CRM alone.
Our guest, @Udi Ledergor, Chief Evangelist at @Gong and five-time Marketing leader at B2B start-ups, helps us understand that, unlike CRM data, conversation intelligence may identify purchase signals in sales calls and emails at a higher success rate.
As a result, deal outcomes and win rates can be influenced by using the right type of conversation intelligence.
Listen to this episode to see how first-party consumer data can take your forecasting and overall business to the next level.
238 episode
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