079: If She’d Only Met Me 8 Years Ago

Design Business Freedom

If you’ve been feeling the burn-out of doing things the way you’ve always done them, you definitely want to tune in today. In today’s episode, I had the delightful opportunity to sit down with the remarkable Catherine Hersacher, president and interior design principal of Bespoke Fine Interiors in Aiken, South Carolina.

When we met last year at my designer training day, Catherine was already a seasoned pro in the design industry. However, she had no idea how much some of her old ways were holding her back from even greater success. Within a few weeks from our first meeting, she and her team had implemented flat fees and gained their first proposal at just under six figures. The changes she instated even made a sabbatical from her practice possible, allowing her to pull back and focus on growing in other aspects of her life as well. And it all came from just a few steps outside of her comfort zone.

In our candid conversation, we tackle the pressing challenges that come with the always-changing territory of design entrepreneurship. From serendipitous partnerships within a team to mutually fulfilling collaborations, Catherine shares the unfiltered realities of managing a thriving and authentic design business and the steps she had to take along the way. We dive deep into the strategic choices she's made, such as finding peace with being a design chameleon, and how these choices have shaped her path to success. Tune in to our conversation for inspiration filled with authenticity, confidence, and the flexibility to adapt to the ever-changing tides of the industry.

In this episode, you will hear:

• How strategic changes to your business practice can allow for more freedom in all aspects of your life
• Insights from Catherine’s success with rehauling strategies that weren’t working anymore
• Tips for being selective with clients and projects
• The importance of maintaining your value and investing in yourself

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Supporting Resources:

• For more information about The Affluent Creative, check out my website www.melissagalt.com
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Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.