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Social media is dead... now what?
Manage episode 417304680 series 2910823
Having completed their Kickstarters, Dave and Brad review the promotional outreach that delivered the biggest results and make a shocking discovery. Traditionally, social media platforms were the biggest drivers of Kickstarter pledges. But in 2024 they barely made the top ten. That raises an important question: If we can't rely on social media to deliver a Kickstarter pledge — and if it's increasingly difficult to build an audience there — why are we using it?
ON TODAY'S SHOW
- Kickstarter post mortem
- Social media is dead... now what?
You get great rewards when you join the ComicLab Community on Patreon
- $2 — Early access to episodes
- $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.
Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
358 episode
Manage episode 417304680 series 2910823
Having completed their Kickstarters, Dave and Brad review the promotional outreach that delivered the biggest results and make a shocking discovery. Traditionally, social media platforms were the biggest drivers of Kickstarter pledges. But in 2024 they barely made the top ten. That raises an important question: If we can't rely on social media to deliver a Kickstarter pledge — and if it's increasingly difficult to build an audience there — why are we using it?
ON TODAY'S SHOW
- Kickstarter post mortem
- Social media is dead... now what?
You get great rewards when you join the ComicLab Community on Patreon
- $2 — Early access to episodes
- $5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.
Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.
358 episode
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