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Navigating Innovation: Selling the new in tech and beyond
Manage episode 419980955 series 2895824
Konten disediakan oleh Lee Carter and Maslansky + partners. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Lee Carter and Maslansky + partners atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
You’ve got a breakthrough innovation that is much better than what’s come before – why is it so hard to sell it? In this episode, CEO Michael Maslansky, Partner Keith Yazmir, and Senior Vice President Will Howard dissect the challenges of selling innovation whether you are selling enterprise technology, a new investment product, or plant-based meat. They discuss language tactics for conveying the benefits of innovation, address resistance to change, and offer solutions for navigating unrecognized problems. Through compelling examples and practical insights, the episode provides valuable guidance for navigating the complexities of selling innovation in today's dynamic market landscape.
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