#26 - Parris Lampropoulos - How Copywriting Changes Your Brain
Manage episode 421177189 series 3577370
Copy is more than a way to make money.
It changes how you see the world.
So if you want to predict elections, separate crackpot conspiracy theories from the truth, or repair your relationships… listen up.
Because you’re about to get a hell of a copy education.
Today’s guest Parris Lampropoulos sits on Brin Kurz’s “Mount Rushmore of Copywriters”. He’s widely regarded as one of the greatest copywriters alive.
In this episode, we discuss getting your start in copywriting, the… *interesting* ways Parris trains his copy cubs, and the weird & wonderful ways copywriting changes how you see the world.
Listen now.
52 episode