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Episode 42: RNL Trend Report on Personal Information
Manage episode 426250850 series 3290896
In the third installment of our series on the 2023 RNL Trend Report, once again, we peel back layers of data to offer actionable insights on what motivates students to opt in to receive emails, text messages, and telephone calls. From their unique vantage points, Dr. Raquel Bermejo, Associate Vice President of Market Research and Planning for RNL and StudentBridge CEO and founder Jonathan Clues dive into the privilege of receiving personal information and what students seek in return. Most important, the pair unpacks surprisingly high open rates for recruitment emails and the essential components these communications must include.
Raquel and Jonathan also answer:
How do students prefer to be contacted?
What do they want to know?
When do students want to be contact?
How to calibrate outreach at each stage of their college search?
Don't forget! Raquel and Jonathan break down more of the 2023 RNL Trend Report in Episodes 38 and 39 of Filling Seats.
_________________
Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest
49 episode
Episode 42: RNL Trend Report on Personal Information
Filling Seats: The State of Enrollment Marketing in Higher Ed
Manage episode 426250850 series 3290896
In the third installment of our series on the 2023 RNL Trend Report, once again, we peel back layers of data to offer actionable insights on what motivates students to opt in to receive emails, text messages, and telephone calls. From their unique vantage points, Dr. Raquel Bermejo, Associate Vice President of Market Research and Planning for RNL and StudentBridge CEO and founder Jonathan Clues dive into the privilege of receiving personal information and what students seek in return. Most important, the pair unpacks surprisingly high open rates for recruitment emails and the essential components these communications must include.
Raquel and Jonathan also answer:
How do students prefer to be contacted?
What do they want to know?
When do students want to be contact?
How to calibrate outreach at each stage of their college search?
Don't forget! Raquel and Jonathan break down more of the 2023 RNL Trend Report in Episodes 38 and 39 of Filling Seats.
_________________
Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest
49 episode
Semua episode
×1 Episode 50: Enrollment in Focus: How Video Transforms the Admissions Game with Mark Forehand Enrollment Management Expert 30:20
1 Episode 49: Elevate Your Video for Higher Ed with John Azoni Founder and Executive Producer at UNVEILD 45:49
1 Episode 48: The Staff Morale Crisis in College Admissions with Teege Mettille Director of Enrollment Success at “enroll ml” Author of The Admissions Counselor Malaise. 40:11
1 Episode 47: Dr. Carey Dukes | Assistant Professor of Management at North Greenville University in Tigerville, SC 39:03
1 Episode 45: International Recruitment and its Impact on U.S. Higher Education 46:14
1 Episode 43: CEO Conversations - The State of Higher Education 23:37
1 Episode 42: RNL Trend Report on Personal Information 44:19
1 Episode 41: How to Maximize the Unofficial College Campus Visit 33:24
1 Episode 40: Residence Life Rules From Across the Pond and Beyond 20:44
1 Episode 39: Omni-Channel Oh My! The must-have strategy per RNL's E-Expectations Trend Report 29:45
1 38. RNL's 2023 E-Expectations Report: Video and Personalization 30:12
1 37. Marketing a small regional campus serving non-traditional students with Corrie Wilder of Washington State University Everett 31:22
1 36. Growing online enrollment by focusing on student journeys with Sarah McMaster of Champlain College Online 33:51
1 35. Communicating value and outcomes at a private liberal arts school with Alyson Leas of University of Jamestown 30:56
1 34. Enrollment marketing trends that work with Alyssa Brant and Kailey MacDonald of StudentBridge 23:38
1 33. BIG NEWS + Innovative yield strategies with Kennesaw State University and Illinois College 23:57
1 32. 8 strategies to prioritize for the next enrollment cycle 19:58
1 31. Why marketing is critical to enrolling the class with Mary Beth Marks, University of the Pacific 28:46
1 30. Recruiting parents and students to meet enrollment goals with Laura Rudolph of Transylvania University 34:45
1 29. What's coming in 2023 + 1 year of Filling Seats with CEO Jonathan Clues 16:45
1 28. Serving students' needs at a nationally-known institution with Drew Granucci of UConn 31:54
1 27. Growing enrollment through authentic messaging with Lindsay Nyquist of Fort Lewis College 27:36
1 26. Recruiting public health students through organic connection with Claire Lawrence of UTHealth Houston School of Public Health 26:05
1 25. Stop the "spray and pray" and market your school with science instead, featuring Dr. Christophe Morin, CEO of SalesBrain 31:13
1 24. Marketing a small school and pivoting for Gen Z with Lauren Mauldin of Mercer Law School 22:08
1 23. Communicating the "why" at a highly-selective institution with Timothy Butterfield of Grinnell College 26:50
1 22. The power of video throughout the enrollment funnel with Chris Showalter, lead video producer at StudentBridge 25:54
1 21. Finding best-fit students while growing enrollment with Michael Ruiz of SIU School of Law 30:16
1 20. Increasing enrollment and retention at a small public college with Jay Collier at Wayne State College 24:48
1 19. Community college recruitment through relationship building with Cassie Montgomery of Amarillo College 34:14
1 18. Recruiting scientific researchers through many channels with WUSTL Biology & Biomed, Andrew Richards and Kyla Evans 32:01
1 17. Pharmacy school marketing and what the future holds with Stephen Woodward of ETSU College of Pharmacy 17:44
1 16. Campus culture that differentiates from competition with Jacksonville State University, Lauren Findley and Noelle Stovall 44:12
1 15. Growing enrollment and the importance of video with Mark Forehand, Interim VP at Kennesaw State University 20:18
1 14. Shaping enrollment through social media with Chelsea Holley at Spelman College 24:31
1 13. Live chat on websites and why it converts with Ben Congleton, CEO of Olark 27:12
1 12. Law school marketing and what's changing with Hillary Kane, CMO at a private law school 27:43
1 11. Website homepages, program pages, and inquiry outreach with Bob Johnson 34:57
1 10. University marketing and storytelling with Megan Moloney, VP at Transylvania University 29:55
1 9. Creating a better culture in enrollment with Jeremy Tiers of Tudor Collegiate Strategies 40:01
1 8. Social ads and streaming ads that get results with LaNelda Rolley, CMO at Nevada State College 20:22
1 7. A view from the outside with Kevin Renton of eCity Interactive 26:29
1 6. Enrollment from multiple perspectives with Tyler Peterson, SACAC President and Executive Director at UAB 29:42
1 5. Using robust personas to recruit for graduate programs with Judith Stockmon of American University 31:26
1 4. Looking for inspiration in other industries with Dr. Kerr Ramsay, SVP at High Point University 33:35
1 3. Access and brand integrity with Mariah Hughes of Eastern Maine Community College 30:24
1 2. The importance of multi-channel communication with Kylie Hall of Georgia Southern University 24:37
1 1. How StudentBridge came to be with CEO Jonathan Clues 29:45
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