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The Challenger Sale
Manage episode 427963331 series 3457950
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This meeting is adapted from Matthew Dixon and Brent Adamson's book The Challenger Sale: Taking Control of the Customer Conversation.
Dixon and Adamson's book, a revered resource in the sales industry, offers unique insights into successful selling techniques, particularly in creating and delivering effective sales presentations. The 'Challenger' sales model, a key concept introduced in the book, stands out for its emphasis on teaching, tailoring, and taking control of sales conversations. Although this may be a huge paradigm shift for most sales associates, this model is designed to help you learn how to provide valuable insights, craft compelling value propositions, and deliver presentations that truly resonate with consumers.
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