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Mark Foxton, Head of Global Partnerships and Collaboration, Levi Strauss
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Is there a more iconic brand than Levi’s? Think about it: you only have to hear the numbers “501” and you know exactly what they mean. That’s both the opportunity and the challenge for Mark Foxton, Levi’s point person for Global Partnerships and Collaboration. Mark is charged with figuring out how sports can help Levi’s maintain its status as a uniquely American (and now global) brand. And that involves being on the constant search for athletes, teams and leagues that can elevate Levi’s into, as he puts it, the “Center of Cultural Moments” In our discussion, we talk about Mark’s remarkably extensive sports marketing background, the importance and difficulty of measuring good partnerships, and the best piece of fashion advice he ever received while working at Levi’s. Video clip: https://youtu.be/bwxbiXOP8nU
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