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Branding and Client Relationships with Scott Fuller | The Typecast Episode 33
Manage episode 430301116 series 3587125
Konten disediakan oleh Katie Johnson and Ilana Griffo of Goodtype. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Katie Johnson and Ilana Griffo of Goodtype atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode, Ilana and Katie sit down with Scott Fuller, the designer, illustrator, and founder of The Studio Temporary — specializing in crafting compelling brand identities, illustrations, logos, type designs, packaging, and more. Scott discusses the significance of focusing on the end goal and creating timeless, and memorable work.
Scott shares the importance of building human connections with clients, the value of interpersonal skills for designers, and the need to incorporate design improvement into education. He also discusses value-based pricing, negotiating pricing, and payment terms.
He shares his perspectives on current design trends and personal preferences, highlighting the fulfillment he finds in pursuing personal design projects.
This episode provides tips and advice for designers at all career stages from Scott’s perspective and experience focusing on impactful design and client relationships.
All that and more when you listen to this episode:
• The importance of creating work that is timeless, and memorable by focusing on the end goal.
• Embrace personal style and let it come through in your work.
• Why human connection and in-person conversations are essential in the design process.
• Mastering the basic shapes and tools to build a strong foundation in design.
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Instagram: @studiotemporary
Website: The Studio Temporary
Mentioned in this episode:
• TM, Trademarks Designed by Chermayeff & Geismar
• Malcolm Greer: Inside / Outside
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Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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