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Dr. Pepper Rises to #2 - What Went Right?
Manage episode 431227462 series 3474630
Konten disediakan oleh Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Before the positioning duo dives into the rise of Dr. Pepper, Mark and Lorraine tackle the tough topic of politics -- without talking politics! Learn their perspective on the recent Republican National Convention and the re-positioning that has been done to do the hard job of changing perceptions. Then learn why Dr. Pepper is now #2 in the soft drink category... from the iconic Be a Pepper campaign to the more recent Fansville commercials.
Spend 30ish with Mark and Lorraine as they talk all things marketing, advertising, and of course ... positioning!
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