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EP. 151 MATT OVINGTON, ASK THE RIGHT QUESTIONS WITH SALIENCE RESEARCH
Manage episode 431550525 series 2581573
Konten disediakan oleh Mark McCulloch Supersonic Inc. and Mark McCulloch. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Mark McCulloch Supersonic Inc. and Mark McCulloch atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode, Mark McC invites Matt Ovington, Director of Research at Salience Plus, to talk about the power of research in hospitality marketing. They explore cost-effective techniques, understanding customer behaviour, and leveraging System 1 and System 2 thinking to boost business performance.
The discussion also covers qualitative and quantitative research, category entry points, and deriving actionable insights. Additionally, Matt shares his thoughts on brand taglines, his favourite hospitality spots, and plans for a trip to Portugal.
About Guest
Matt Ovington is the Director of Research at Salience Plus, a leading firm specialising in market research and consumer insights. With a background in data analytics and strategic marketing, Matt has built a reputation for delivering cutting-edge research that drives business growth and innovation. His expertise lies in understanding complex market dynamics and translating data into actionable strategies for clients across various industries.
At Salience Plus, Matt leads a team of researchers dedicated to uncovering key trends and consumer behaviours that shape the market landscape. His work involves leveraging advanced analytical tools and methodologies to provide deep insights that inform product development, marketing strategies, and business decisions.
LinkedIn: https://uk.linkedin.com/in/matt-ovington-a7a3763b
Website: https://www.categoryentrypoints.com/salienceplus/
This podcast is sponsored by NFS Hospitality.
About NFS Hospitality:
NFS Technology are leading hospitality software and service providers, working hand in hand with restaurant, clubs and bars in the UK for more than 25 years.
NFS combine innovative hospitality and booking system technology with first-class customer service to deliver outstanding long-term value. NFS have built long-term relationships with top brands including BrewDog, Dishoom, GAUCHO, Marugame Europe and Doner Shack. To find out more visit https://www.nfs-hospitality.com/
Our Silver Sponsors are:
Airship and Toggle:
Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.
Check out https://airship.co.uk/ for more information.
Saved by Robots:
Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.
Visit Savedbyrobots.com to get in touch
About Mark Mcc:
Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.
For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:
mark@supersonic.marketing
07881314385
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