#105 The SDR DiscoCall Show – Ashley Ormond

The SDR DiscoCall Podcast: For Brand New Sales Development Reps

In this episode, Neil Bhuiyan interviews returning guest, Ashley Ormond, Senior Manager for Global Strategic Sound Development at Brandwatch. You’ll hear about what makes an outstanding sales development representative (SDR) and the key qualities Ashley looks for in candidates. Ashley highlights the importance of asking thoughtful questions and showing curiosity during interviews. He explains why he prefers hiring candidates without a sales background, noting that they bring fresh perspectives and are more adaptable. Neil and Ashley discuss why it’s crucial to understand a company’s history and mission when applying for a job and the benefits of connecting with current employees to get a feel for the company culture. They also delve into the value of diversity in building a successful team, the role of resilience in sales, and how to support personal growth in new team members. Additionally, Neil and Ashley share how being parents of children with autism has shaped their perspectives on leadership and empathy, underscoring the importance of emotional intelligence in managing and supporting individuals with diverse abilities.