))
Improve Your Marketing Today with Behavioral Science | Nancy Harhut
Manage episode 441622683 series 2864318
Konten disediakan oleh Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Nancy Harhut, a leading expert in applying behavioral science to marketing. She shares how marketers can leverage insights from behavioral science to improve their strategies, focusing on concepts like the magnetic middle, autonomy bias, and the importance of language and framing. Behavioral science can be applied to new customer generation and client retention strategies. And of course, the conversation touches on the role of AI in marketing, and the need for marketers to rethink their approaches to customer engagement and decision-making.
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
We are a proud partner show of the Marketing Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices
235 episode
Bagikan
