Sales and Cigars | Unlocking Elite Sales Strategies with Gunter Wessels | Episode 194

Sales & Cigars

In this episode of Sales and Cigars, Walter Crosby sits down with Gunter Wessels, Founder of LiquidSMARTS, to delve into the world of elite sales performance. Gunter shares his journey from academia to the trenches of B2B sales, providing a deep dive into the attributes that distinguish top-performing sales professionals.

Episode Highlights:

• Gunter’s favorite books that shaped his sales approach, including The 22 Immutable Laws of Marketing and Positioning by Al Ries.

• The intersection of marketing and sales, and how a Venn diagram approach can bridge gaps between these functions.

• The "Three C's" that Gunter believes are harming America: Crocs, Communists, and Kardashians, and their deeper implications on personal and professional presentation.

• Essential attributes of elite salespeople, from working smart to overcoming obstacles and maintaining personal credibility.

• The importance of curiosity, skepticism, and empathy in driving successful sales interactions.

• Gunter’s upcoming book, Turning Fear into Fuel, which explores how to harness deep-seated fears to drive success.

Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice.

Connect with Gunter Wessels:

• Email: [e-mail]

• LinkedIn:https://www.linkedin.com/in/gunterwessels/

• Website: www.liquidsmarts.com

Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales

Tired Of Watching Your Team Misfire When It Comes To Sales Hires? Unleash the secrets to sales hiring success for just $97! Sign up for the next Sales Hiring Secrets here: https://events.helixsalesdevelopment.com

Connect with Walter Crosby:

• Email: [e-mail]

• LinkedIn: Walter Crosby

• Website: https://helixsalesdevelopment.com/

• Calendly: Schedule a Call

Produced by titanmediaworx.com

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