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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Blasterjaxx present - Maxximize On Air 543
Manage episode 449562631 series 1940702
Konten disediakan oleh Maxximize On Air. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Maxximize On Air atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Yes, yes, you’re tuned in to Maxximize On Air with Blasterjaxx! Have a great weekend, Blastersoldiers, and we’ll catch you again next week. Keep it maxximized!
…
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398 episode
Manage episode 449562631 series 1940702
Konten disediakan oleh Maxximize On Air. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Maxximize On Air atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Yes, yes, you’re tuned in to Maxximize On Air with Blasterjaxx! Have a great weekend, Blastersoldiers, and we’ll catch you again next week. Keep it maxximized!
…
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398 episode
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Maxximize On Air
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1 Blasterjaxx - Maxximize On Air 557 1:04:23
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Turn up your sound systems - it’s Blasterjaxx with Maxximize On Air! Have a great weekend, and keep it Maxximized! 01 Cat Dealers, Felguk, Kyra Mastro – Otherside 02 KURA feat Niko - Talking Dirty 03 Genesi, Meduza (Feat. Aya Anne) - Freak 04 MISS DRE, Dansyn - Light The Fire 05 Teddy Swims - Bad Dreams (Jay Hardway Remix) 06 The Weeknd - São Paulo (Ape Rave Club Bootleg) 07 Human Resource - Dominator (Just_us Extended Remix) 08 NERVO x Tigerlily - Mickey 09 DJ PEACH, JEEN SEIGO & Kohey - Radiant Sky 10 Ernesto vs. Bastian - Thrill 11 SAMDMA - Connection 12 01 Sacha Harland Ft. Bina - The City 13 Dark Monks - Insane (Hardwell Remix) 14 Ben Gold & SUPERSTRINGS - The Whip 15 Mandy - The Flow 16 Vision X & EDL - Left 2 Right 17 Armin van Buuren & Ben Hemsley feat. Lucy Pullin - Is It Beautiful 18 1991 & Subsonic & IVD - Castles In The Sky…
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1 Blasterjaxx - Maxximize On Air 556 1:01:21
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Yes yes, you’re in the mix with Blasterjaxx on Maxximize On Air! Have a great weekend, and keep it maxximized! 01 Daijo - Beat Goes.wav 02 OTTAGON - We Are Free 03 Tommy Gustav - Shadow Rituals 04 MOGUAI - Deaf by Stereo 05 BADDIES ONLY - You've Got The Love 06 MAKJ - People Of The Night 07 Tiësto - Oh My Gosh! (feat. Mila Falls) 08 Tiësto & Soaky Siren - Tantalizing (Steff da Campo & Julian Snijder) 09 Marc Vedo & Kai Prado - Colombiana Italiana 10 ILYAA - Supa Dupa Fly 11 BENNETT x Timmy Trumpet - Diamond Heart 12 Skytech x Alpharock x DJ Yasmin - You're Not Alone 13 AVAO - Out Of My Mind 14 twoloud - Better 15 Nifra - Access Code 16 Justin Prime & DJ Junior feat. Elyn - Lullaby 17 STVW x Story Untold - Welcome To My Life 18 Andy C feat. whoismoli - Positions (VIP Mix)…
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1 Blasterjaxx - Maxximize On Air 555 1:00:00
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Yes yes, what’s up!? It’s Blasterjaxx back on the airwaves, bringing you the freshest beats around with Maxximize On Air, episode five hundred and fifty-five. 01 Paradoks - C'est Toi 02 Vluarr & ONEDUO - Senses (Now We Go) 03 KSHMR, shy niko, Datti - 7 Days a Freak 04 8181 Enzo - Force 05 Armin van Buuren & John Christian - All Night 06 Mike Williams, Joe Jury - La La 07 Claptone x Chicane feat. Moya Brennan - Saltwater 08 Dekova - No Need 09 Steve Aoki & David Guetta - My Life (ft. Swae Lee & PnB Rock) 10 Showtek - Nighttrain 11 DJ Fluke, Joe Kox, Highup - We Come 1 12 Aresta - Voodoo People 13 Robert Falcon - La La La 14 AndyG & Sam Noton - Believe 15 Marie Vaunt - Kiss My Acid 16 Simon Patterson - Bulldozer 17 Kevin D'Angello - Kick That Bass Jerome, HUTS - I'm Alive We hope you enjoyed the tunes in this week’s show! It’s a real pleasure for us to put it together every week. Thanks for joining us. Until next week, keep it Maxximized.…
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Maxximize On Air
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1 Blasterjaxx - Maxximize On Air 554 1:00:06
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Welcome back to Maxximize On Air! 01 OTTAGON - Find You (Extended Mix) [Armada Music] 02 Sander van Doorn - Riff (BLR Remix) [DOORN] 03 Valentino Khan - Euphoria 04 Afshin Momadi, JULES - EUPHORIA (Extended Mix) 05 Brooks & Repiet - I Don't Wanna Know (Extended Mix) 06 Funkin Matt - Tamagotchi (Extended Mix) 07 Jengi - Bass In Da Blood (Extended Version) 08 Colyn, Innellea - Set Me Free (Extended Mix) 09 Yves V, Chester Young, .EXA - Insanity 10 CONTROL ALT DΞLΞTΞ - Maniac (Extended Mix) 11 Blasterjaxx x Kickbait x Ceres – Changes (Extended Mix) 12 Macon, Isabelle Beaucamp - Once Again (Extended Mix) 13 Bassjackers - All Around The World (Audiotricz Extended Remix) 14 Ezra Hazard - Pentagramma (Extended Mix) 15 Kane Scott & Charly Lownoise - Get This Place (Extended Mix) 16 Mairee & Candice - It's Like That (Extended) 17 Gabry Ponte & DES3ETT - La Boheme (Extended Mix) 18 KREAM - Arrival Thanks for joining us, and until next week... keep it maxximized!…
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Maxximize On Air
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1 Blasterjaxx - Maxximize On Air 553 1:00:06
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Hey it’s Blasterjaxx and you’re locked into Maxximize On Air! Maxximize On Air, let’s go! 01 Cassius - The Sound Of Violence (BLR & Matt Sassari Edit) 02 Armin van Buuren & Omnia - Love (Extended Mix) 03 Julian Jordan - North, West, South, East (Extended Mix) 04 Tungevaag feat. Liis Lemsalu - Solo Dance (Extended Mix) 05 SICK INDIVIDUALS - Move It Down (Extended Mix) 06 Tiësto & Soaky Siren - Tantalizing (Steff da Campo & Julian Snijder Extended Remix) 07 Tim Hox, Ava Silver - The Day (Extended) 08 HI-LO x Kasablanca - INFERNO (Extended Mix) 09 MORTEN & David Guetta - Night In Detroit Detroit (Extended Mix) 10 Showtek x Southside Spinners - Luvstruck (Extended Mix) [ 11 ID - Love Drunk (Extended Mix) 12 Bob Sinclar & Michael Ekow Take It Easy On Me 13 Isildur - 808 14 AKKI (DE) - Gettin High 15 Naeleck & le Shuuk - Dies Irae (Extended Mix) 16 FOVOS - Dance All Night 17 URI - Habits (Stay High) 18 Blasterjaxx x Kickbait x Ceres – Changes Have a great weekend and keep it maxximized!…
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Maxximize On Air
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1 Blasterjaxx - Maxximize On Air 552 1:01:57
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Yes, yes, you’re tuned in to Maxximize On Air with Blasterjaxx! Have a great weekend, Blastersoldiers, and we’ll catch you in 7 days’ time. Keep it maxximized! TRACKLIST: 01 Dannic & Kristianex - Everything 02 Armin van Buuren, Alok, Norma Jean Martine, LAWRENT - Euphoria (With Alok) 03 Robbie Williams - Feel (Mark Roma Remix) 04 HI-LO x Kasablanca - INFERNO 05 Linka & Gregor Potter - Here for you 06 LUSSO - POWER 07 KAAZE ft. Luciana - Maneater 08 Sultan + Shepard feat. Mougleta - All Of Your Weapons (Jesabel Extended Remix) 09 Blackocode & David Allen - Ancestral Recall (feat Contesto) 10 Hollywood Undead - Hollywood Forever (Blasterjaxx Remix) 11 ID - Love Drunk 12 Alok & Reinier Zonneveld, K1LO & MadGuss - Just Wanna Dance 13 Mauro Picotto & Riccardo Ferri - Taotek (V2) 14 Lilly Palmer x Azzido Da Bass x Timo Maas - Dooms Night 15 Bouras & VEENMOL - The Gate 16 MARNIK, Mark Sixma, Michael Parker - Answer the phone 17 Maddix - Sound of the Underground 18 Blasterjaxx x Kickbait x Ceres – Changes…
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1 Blasterjaxx - Maxximize On Air 551 1:01:32
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Welcome to a brand-new year of Maxximize On Air! We’re Blasterjaxx and we hope you enjoyed the holidays. Thanks again, we’ll be back with all-new music next week! 01 Sultan + Shepard feat. Mougleta - All Of Your Weapons (Jesabel Extended Remix) 02 Efim Kerbut - Refrescante 03 HI-LO & Chocolate Puma - WTFU (Chocolate Puma House Mix) 04 Brisa - Kendo 05 MRPHLNDR - Rave 06 RetroVision - Can You Feel It 07 Vintage Culture, DJ Glen - Brava 08 CERES & mAdcAt - Dynamite 09 DJ Kuba & Neitan - Cream 10 KSHMR - Sun Goes Down 11 VIKTOR - Shadow 12 Digital Rain 13 Matt Dybal, RymszaK - Talking 14 Alle Farben - The Rhythm 15 RSCL - Out My Mind 16 Massano & Koraia Feat. Nurah - Pankrepas 17 Blasterjaxx x Kickbait x Ceres – Changes 18 Timmy Trumpet, STVW - All The Small Things…
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1 Blasterjaxx - Maxximize On Air 550 1:01:55
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We hope you had a great Christmas. Welcome to the final edition of Maxximize On Air for 2024! Have a great New Year, and we’ll see you again in 2025! 01 Sultan + Shepard feat. Mougleta - All Of Your Weapons (Jesabel Extended Remix) 02 Efim Kerbut - Refrescante 03 HI-LO & Chocolate Puma - WTFU (Chocolate Puma House Mix) 04 Brisa - Kendo 05 MRPHLNDR - Rave 06 RetroVision - Can You Feel It 07 Vintage Culture, DJ Glen - Brava 08 CERES, mAdcAt -Dynamite 09 DJ Kuba & Neitan - Cream 10 KSHMR - Sun Goes Down 11 VIKTOR - Shadow 12 Digital Rain 13 Matt Dybal, RymszaK - Talking 14 Alle Farben - The Rhythm 15 RSCL - Out My Mind 16 Massano & Koraia Feat. Nurah - Pankrepas 17 Blasterjaxx x Kickbait x Ceres – Changes 18 Timmy Trumpet, STVW - All The Small Things…
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1 Blasterjaxx present - Maxximize On Air 549 1:03:39
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What’s up, welcome back to Maxximize On Air with Blasterjaxx! The holidays are on the horizon, and we’re bringing the feel-good vibes with a twist on Akon’s latest single. 01 Akon - Akon's Beautiful Day (David Guetta & Hypaton Remix) 02 Matisse & Sadko - Himalaya 03 Andrew Mathers - Lift Me Up 04 Charli xcx feat. Troye Sivan - Talk Talk (Laidback Luke Dirty Dutch Remix) 05 Lost Frequencies, Pickle 'Kick The Nation' 06 Harry Romero x Human Resource - Dominator 07 Kanslor - Ella, Elle L'a 08 Steve Aoki & AutoErotique vs. Dimitri Vegas & Like Mike - Feedback (3 Are Legend & Stephen Hurtley 09 Maarten de Jong - Dark Wave 10 Blasterjaxx x Kickbait x Ceres - Changes 11 Dyro - Bassline Vandal 12 AVAO - Don't Stop 13 D'Angello & Francis - Fast Moving 14 Ummet Ozcan - Vortex 15 Mauro Picotto & Riccardo Ferri - Taotek 16 Mairee & DJ SHEEKO - Impossible 17 Mondello'G, 3rd Wall, Ceres - Delirious 18 Brisa - Question Wishing you happy holidays, and we’ll see you next week for a special episode to round out the year!…
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Maxximize On Air
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1 Blasterjaxx present - Maxximize On Air 548 1:03:12
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Turn up your sound systems - it’s Blasterjaxx with Maxximize On Air! Have a great weekend, and keep it maxximized! 01 Bolier & Voost - Renegade 02 Tiësto - Una Velita 03 D.O.D - Reach For You 04 Showtek x Southside Spinners - Luvstruck 05 HI-LO & Chocolate Puma - WTFU (Chocolate Puma House Mix) 06 Laidback Luke, Vion Konger - Rocking With The Best 07 Tujamo x Voltec - This One Crew 08 Mark Roma - Quantum Trip 09 Don Toliver - NEW DROP (JustLuke Edit) 10 THOMM - The Unknown 11 Armin van Buuren & Natalie Gioia - Viva l'Opera 12 BK - Freedom (Extended Mix) 13 KAAZE - Destination Calabria 14 Hardwell & Vorwerk - Cambodia 15 Evil Twiin - Your Healing (KYANU Remix) 16 Blasterjaxx X Harris & Ford - Dark Days 17 SHAIROX - YAGA.mp3 18 Horatio - City Of Gods…
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1 Blasterjaxx present - Maxximize On Air 547 1:01:33
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Yes yes, you’re in the mix with Blasterjaxx on Maxximize On Air! Have a great weekend, and keep it maxximized!
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Maxximize On Air
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1 Blasterjaxx present - Maxximize On Air 546 1:01:53
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What’s up, we’re Blasterjaxx, kicking off a new episode of Maxximize On Air! Thanks for listening, Blastersoldiers, and until next time, keep it maxximized! MOA546 01 Alok feat. Clementine Douglas - Body Talk 02 Tiësto x Lucas & Steve - Free Your Mind 03 Los Padres - Love 4 U 04 SICK INDIVIDUALS - Goosebumps 05 Laura van Dam X P.O.U feat. Jamie Lee Harrison - Rule The World 06 Grimix & Champagne Rose - Waste My Time 07 Beverly Pills - Miss California 08 Dada Life - Love Is Techno 09 Fedde Le Grand - I Am Ready 10 Marlon Hoffstadt & Tommy Genesis - Number One 11 Cuebrick & Kane Scott - Destiny 12 Filth & Pleasure - One More Time 13 Dimitri Vegas & Like Mike, Armin van Buuren, Vini Vici, Push - Universal Nation 14 Ben Gold - Space Sex (Extended Mix) 15 Nari & Milani vs Maurizio Gubellini ft. Nicci - Vago 16 Mondello'G, 3rd Wall, Ceres - Tu Es Foutu 17 Blasterjaxx - Wonderful Dream (Holidays are Coming) 18 STVW - Rockstar Rave…
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Maxximize On Air
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1 Blasterjaxx present - Maxximize On Air 545 1:01:38
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Thanks for joining us, and until next week... keep it maxximized! 01 Steve Aoki & Sam Feldt & Xandra with Nile Rodgers & Zak Abel - I'm Going Out 02 Mesa & Boss Vorwerk & HALIENE - Reach You 03 Ferry Corsten & Tom Westy - Back To Life 04 Thomas Newson x Klubbheads - Left To Right (James Hype Edit) 05 Tujamo & Dannic - Rock The House 06 Kaskade & Punctual - Heaven Knows 07 KSHMR - More Than A Feeling 08 Armin van Buuren & Moby - Extreme Ways 09 HI-LO & Chocolate Puma - WTFU 10 ILYAA - Bla Bla Bla 11 NERVO - Hold On (Mark Roma Euro Dance Remix) 12 Ben Nicky, LNY TNZ & Ly.Ryline - Alive 13 Three ´N One X Heerhorst - Reflect 14 Nicky Romero, Timmy Trumpet & GESES - Here We Go Again 15 DJ POTXO feat. Liliia Kysil - Flying Free 16 Andrew Rayel & Fahjah - KIDS 17 KAAZE ft. CERES - Faded 18 Gabry Ponte - Ghost…
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Maxximize On Air
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1 Blasterjaxx present - Maxximize On Air 544 1:01:41
1:01:41
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You’re locked into Maxximize On Air! Have a great weekend and keep it maxximized! MOA544 TRACKLIST: 01 Bingo Players x Landis - Adrenaline (feat. JUSTNKAYSE) 02 JustLuke feat. Z3LLA - Turn It Off 03 Felix Cartal, Tegan And Sara - Right On Time 04 Kastelo, Kaylee Ameri & shndō - Kids On The Block 05 David Guetta x Kiko x Olivier Giacomotto - Home 06 Stretch & Vern - I'm Alive (Friend Within Extended Remix) 07 Pickle - Master P 08 Leandro Da Silva, DAN-ROS ft. Polina Grace 09 Kratex, Shreyas - Taambdi Chaamdi (KSHMR Remix) 10 Mairee & Charles B - OMNAMO 11 BK - Break The System 12 Jaxx & Vega & KEVU - Crash The Party 13 Mike Williams & Vluarr - High Enough 14 PAJANE, EMAD - Give It To Ya (Extended Mix) 15 Plastik Funk & Esox & Tara McDonald - Looking At You 16 Amber Broos - Whistle 17 Gabry Ponte,CERES - Lose Control 18 Like Mike, Albert Breaker, Mohalizer - Deny…
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Maxximize On Air
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1 Blasterjaxx present - Maxximize On Air 543 1:02:12
1:02:12
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Yes, yes, you’re tuned in to Maxximize On Air with Blasterjaxx! Have a great weekend, Blastersoldiers, and we’ll catch you again next week. Keep it maxximized!
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