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1 Amy Schumer & Brianne Howey on the Importance of Female Friendships, Navigating Hollywood's Double Standards, Sharing Their Birth Stories, and MORE 50:05
How to Turn Amazon Into a DTC Profit Powerhouse
Manage episode 450169614 series 2659750
Struggling to balance your Amazon sales with your DTC (direct-to-consumer) growth? In this episode, we reveal how to transform Amazon from a competitor into a crucial ally for boosting your entire ecommerce business. Join Richard and Taylor as they break down why Amazon and DTC should no longer be siloed, and how incorporating Amazon into your forecasting can revolutionize your profitability.
Discover why most brands mistakenly separate Amazon from their DTC strategies, leading to inefficiencies and competition within their own sales channels. Learn how to merge your media spend and revenue tracking for Amazon and your website into one cohesive strategy, identify true incremental revenue, and make smarter advertising decisions that maximize returns across all platforms.
We also share practical insights on new data integration techniques, how to run geoholdout studies, and why understanding the impact of your ad spend across channels is mission critical for ecommerce growth in 2025.
Show Notes:
- Get funding with Clearco - https://bit.ly/40MtSpB
- Get Our Prophit System - https://commonthreadco.com/pages/ecommerce-strategy
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm
293 episode
Manage episode 450169614 series 2659750
Struggling to balance your Amazon sales with your DTC (direct-to-consumer) growth? In this episode, we reveal how to transform Amazon from a competitor into a crucial ally for boosting your entire ecommerce business. Join Richard and Taylor as they break down why Amazon and DTC should no longer be siloed, and how incorporating Amazon into your forecasting can revolutionize your profitability.
Discover why most brands mistakenly separate Amazon from their DTC strategies, leading to inefficiencies and competition within their own sales channels. Learn how to merge your media spend and revenue tracking for Amazon and your website into one cohesive strategy, identify true incremental revenue, and make smarter advertising decisions that maximize returns across all platforms.
We also share practical insights on new data integration techniques, how to run geoholdout studies, and why understanding the impact of your ad spend across channels is mission critical for ecommerce growth in 2025.
Show Notes:
- Get funding with Clearco - https://bit.ly/40MtSpB
- Get Our Prophit System - https://commonthreadco.com/pages/ecommerce-strategy
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm
293 episode
Semua episode
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1 The Purple Accountant: The Secret Weapon Your Business Needs 30:57
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1 DTC is Dead… Or Is It? The Rebirth That’s Coming in 2025 46:28
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1 Compass Explained: The Next Evolution in Creative Strategy 36:58
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1 Introducing Compass: The AI-Powered System for Smarter Ads 35:20
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1 Margins Are Shrinking, Debt Is Rising – What’s Next for Ecom? 56:07
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1 Why Ecommerce Is About to Get Even Harder (Here’s How to Survive) 36:47
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1 2024 Was About Surviving – 2025 Is About Winning 30:34
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1 The Truth About Incrementality: Are You Measuring Your Ads Wrong? 33:20
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1 Secrets to Scaling Big: Inside Born Primitive 55:32
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1 The Missing Link in Your Ad Strategy: Creator Content That Works 24:11
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1 Say Goodbye to TikTok? The Truth About the Possible Ban 19:40
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1 How We Forecast Millions in Revenue for DTC Brands 7:58
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1 Why Product Development is the Future of Ecommerce Growth 29:35
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1 Brands That Win in 2025 Will Do THIS (Are You Ready?) 43:11
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