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Pharma Marketing Decoded: Patient centricity, AI, Data, and Beyond
Manage episode 452739287 series 3520264
Konten disediakan oleh Saumya Prakash, Multiplier AI, Saumya Prakash, and Multiplier AI. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Saumya Prakash, Multiplier AI, Saumya Prakash, and Multiplier AI atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Welcome to an enlightening episode of the Pharma Marketing Playbook! In this episode titled 'Data, Gen-AI and Beyond', host Saumya Prakash, co-founder of Multiplier AI, sits down with the seasoned pharmaceutical marketing leader, Mr. Subhojit Mukherjee. Explore cutting-edge strategies, the impact of emerging technologies, and how data-driven insights are transforming the pharmaceutical landscape. Mr. Mukherjee shares his journey, the role of AI in addressing industry challenges, patient-centric marketing campaigns, and essential leadership lessons. Stay tuned for invaluable insights to stay ahead in the rapidly evolving world of pharma marketing.
Key Highlights:-
00:00 Introduction to the Pharma Marketing Playbook
00:41 Guest Introduction: Mr. Subhojit Mukherjee
02:03 Journey in Pharmaceutical Sales and Marketing
04:01 Challenges in Pharma Expansion and New Therapies
07:41 The Role of Technology and Data in Pharma
10:58 Patient-Centric Marketing Campaigns
22:51 Future Trends and AI in Pharma
36:01 Leadership Lessons for Future Pharma Leaders
41:35 Conclusion and Final Thoughts
Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.
Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.
Know more about us at:https://multiplierai.co/
About Guest : - Mr. Subhojit Mukherjee is a seasoned leader in pharmaceutical sales and marketing with a Bachelor’s in Science from Ranchi University and an MBA from Dr. D.Y. Patil Vidyapeeth. He has honed his leadership and financial skills through executive programs at IIM Nagpur and Indore.
Starting as a Market Research Executive at Computer Point, Subhojit transitioned to pharma as a Medical Representative at East India Pharmaceutical Works and Cadila Pharmaceuticals. At Emcure Pharmaceuticals, he advanced to Associate Director of Sales and later led as SBU Head of Sales and Marketing at Wanbury.
Currently, he is the SBU Head of Sales & Marketing at Akumentis Pharmaceuticals, driving growth and innovation. Subhojit brings a wealth of experience and deep industry insights to navigate the evolving pharmaceutical landscape.
LinkedIn :- https://www.linkedin.com/in/subhojit--mukherjee/
About the host:
Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.
Contact her at: https://www.linkedin.com/in/saumya-multiplierai
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