Spring Festival to Singles Day: Festivals in Modern China Marketing: Hope Hong

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

Are traditional festivals still essential drivers in the Chinese marketing calendar? Or are they overshadowing the modern shopping days that seemingly overpower attention? We welcome Hope Hong, founder of Chuanmer, a non-profit organization specializing in cross-cultural marketing consulting, experience planning, curation, and promotion. Hope is based in Vienna. Besides being a cultural ambassador, Hope is a mom and a digital marketing leader working at Austria's largest telco.
1. What is Chuanmener?
2. How important is Chuanmener rooted in being a Chinese mother?
3. Do you see Chinese festivals as being more critical when you're living abroad?
4. Are the modern shopping festivals diluting the traditional festivals?
5. How did Bryce connect his children to American culture while living in China?
6. How can brands effectively connect with consumers during festivals in a modern way?
7. Which brands are doing festivals differently?
8. Who is not doing festivals properly?
9. What's your favorite Chinese festival?
About Chuanmener: https://www.chuanmener.world/
Hope on LinkedIn: https://www.linkedin.com/in/hopeyanhong/
For everything ShanghaiZhan: http://zhanstation.com/
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ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/