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1 How To Replace A $100,000+ Salary Within 6 MONTHS Through Buying A Small Business w/ Alex Kamenca & Carley Mitus 57:50
Industry West’s Journey to a 90% B2B Revenue Boost with Ian Leslie
Manage episode 455690564 series 79607
Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.
Hit PLAY to hear:
- The roles of design and user experience in eCommerce
- Simplicity enhances customer satisfaction
- How customization contributes to B2B success
- Why aligned teams are key to growth
- The importance of continuous adaptation
Key timestamps to dive straight in:
[05:41] Industry West ecommerce journey: Drupal, Magento, Shopify.
[07:33] Creating bespoke, aesthetic, B2B design experiences effectively.
[09:59] Redesign improved eCommerce site's functionality and aesthetics.
[13:37] July Shopify launched B2B module, enabling customization.
[16:51] Educate teams; align website and sales efforts.
[20:45] Listen to Ian’s Top Tips!
Full episode notes here: https://ecmp.info/521
Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
558 episode
Manage episode 455690564 series 79607
Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.
Hit PLAY to hear:
- The roles of design and user experience in eCommerce
- Simplicity enhances customer satisfaction
- How customization contributes to B2B success
- Why aligned teams are key to growth
- The importance of continuous adaptation
Key timestamps to dive straight in:
[05:41] Industry West ecommerce journey: Drupal, Magento, Shopify.
[07:33] Creating bespoke, aesthetic, B2B design experiences effectively.
[09:59] Redesign improved eCommerce site's functionality and aesthetics.
[13:37] July Shopify launched B2B module, enabling customization.
[16:51] Educate teams; align website and sales efforts.
[20:45] Listen to Ian’s Top Tips!
Full episode notes here: https://ecmp.info/521
Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
558 episode
ทุกตอน
×1 Sustainability Practices for Interiors Brands with Jules Haines and Mirry Christie from The Green Room 37:29
1 How to Launch a New Product Range: Lessons from Beards & Daisies with Joy Young 33:39
1 Industry West’s Journey to a 90% B2B Revenue Boost with Ian Leslie 38:01
1 How Wild and Stone Achieved 7-Figure eCommerce Growth with Warren Jonas 32:30
1 Looking at Overstock Art’s journey to 7 figure sales with Amitai Sasson 35:12
1 How to Double Your Orders Using Sales Campaigns with Lucy Bloomfield 41:32
1 Lessons from Zone3’s 7-Figure eCommerce Success with Malina Zarb 28:36
1 Navigating the Reality of Launching—and Closing—an eCommerce Business with Mike Stevens 37:46
1 How to Create the Perfect Google Ads Account Structure with Shri Kanase 37:29
1 Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy Blaskey 33:57
1 Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla 36:14
1 How Naturisimo is Driving 7-Figure Success in the Clean Beauty Space with Judith Harvey 32:50
1 The Human Experience: How to Create Personal Connections in eCommerce with author John Sills 35:40
1 Increasing Philip Kingsley’s Profits with Strategic Promotions with Lauren Duncan 38:34
1 Growth Masterclass with ex-Who Gives a Crap Head of Growth Jenna Tanenbaum 36:10
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