Video is worth a million words

Dave Woodson

Video is Worth a Million Words Dr. James McQuivery of Forrester Research stated as much in his research, which finds that one-minute of video equals 1.8 million words*. How long would it take for you bang out that much content on your blog? A single frame of video equals 3 pages of written content. According to a Hubspot article on Internet Marketing statistics in 2012 (http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing-Statistics-for-2012.aspx) * viewers of online video will hit 169.3 million * over half the population and 70% of internet users will watch * mobile video will reach over 54 million viewers * smartphones video views over51 million Other interesting stats * 73% of home sellers will list with an agent that does video, but only 12% of agents have a YouTube account.** * Youtube has over 800 million monthly unique visitors with over 4 billion video hours being watched*** * 30% of YouTube traffic comes from the US*** * YouTube traffic from mobile devices tripled in 2011*** How to do video? I have been creating online video since late 2007. Sadly, those early videos have been lost into the deep recesses of an angry delete from my own hand. I started doing an only hi-8 Sonycam that I had to use another product to digitize the video. So, I can upload it to Windows MovieMaker which was a horrible program to even try to edit videos. Currently I use: camera: * Sony HDR-200 ($700) * Kodak Zi8 (paid $80/Amazon $250 to $400) software: * Magix 17 ($100) * iMovie misc: * green screen ($45) * stands ($75) * wireless mics ($100) How to use video: (http://davewoodson.com/wp-content/uploads/2012/08/don-150x150.jpg) Really -the sky is the limit. You can use online video for almost any aspect of your business. I have had clients use it for: * client testimonials * how-to's * product information * home tours * presentations * and the list could on and on - you control the limits sources: * Impact Group (http://www.i-impactgroup.com/A%20Video%20Is%20Worth_041812.pdf) **heard this from several different sources ***YouTube Stats Page (http://www.youtube.com/t/press_statistics)