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MyMediaDiary: Marketing Guru, Sandy Barris
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Manage episode 153311975 series 1087694
Konten disediakan oleh Kevin Walsh. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Kevin Walsh atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Kevin Walsh interviews Sandy Barris, a longtime marketing expert.
He is the author of 97 Marketing Secrets to Make More Money and the app, Sales Goal On Fire Pro. More information at www.SandyBarris.com
He shares his lifelong journey and lessons, including:
- Writing a book, not to sell but to use as a giant business card of credibility
- How Google's AdWords works, and which words cost the most)
- Creating an App (or hiring the right people to do it for you)
- Marketing a la carte (one-day turnaround for customers who just need booster-shots)
- War stories (successes and failures)
- Election Ads (does negativity work?)
36 episode
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