Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Agency Relationships with Garrett Mehrguth
MP3•Beranda episode
Manage episode 234509675 series 2510030
Konten disediakan oleh WebmasterRadio.FM. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh WebmasterRadio.FM atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode of LPO, we’re digging into agency management - how to leverage the relationship and how to think about the relationship.
You’ll hear from Garrett Mehrguth (@gmehrguth), CEO of Directive Consulting, on why regardless of the research done, the pitch meeting is a tough time for the agency.
That initial agency pitch meeting brings out bias. It becomes about pleasing the client - not the client’s customers. This is how failed campaigns get launched. This is how agencies get canned.
Garrett tells us how to solve these problems in this week’s episode.
…
continue reading
You’ll hear from Garrett Mehrguth (@gmehrguth), CEO of Directive Consulting, on why regardless of the research done, the pitch meeting is a tough time for the agency.
That initial agency pitch meeting brings out bias. It becomes about pleasing the client - not the client’s customers. This is how failed campaigns get launched. This is how agencies get canned.
Garrett tells us how to solve these problems in this week’s episode.
167 episode
MP3•Beranda episode
Manage episode 234509675 series 2510030
Konten disediakan oleh WebmasterRadio.FM. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh WebmasterRadio.FM atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode of LPO, we’re digging into agency management - how to leverage the relationship and how to think about the relationship.
You’ll hear from Garrett Mehrguth (@gmehrguth), CEO of Directive Consulting, on why regardless of the research done, the pitch meeting is a tough time for the agency.
That initial agency pitch meeting brings out bias. It becomes about pleasing the client - not the client’s customers. This is how failed campaigns get launched. This is how agencies get canned.
Garrett tells us how to solve these problems in this week’s episode.
…
continue reading
You’ll hear from Garrett Mehrguth (@gmehrguth), CEO of Directive Consulting, on why regardless of the research done, the pitch meeting is a tough time for the agency.
That initial agency pitch meeting brings out bias. It becomes about pleasing the client - not the client’s customers. This is how failed campaigns get launched. This is how agencies get canned.
Garrett tells us how to solve these problems in this week’s episode.
167 episode
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