[Ep #24] How to Create a Business from Less than Ideal Circumstances

Business Women Australia Podcast

How to Create a Business from Less than Ideal Circumstances
Joining me on today’s show is Lisa Burling.
Lisa is a journalist, PR professional, entrepreneur, businesswoman and author.
In 2013, a chain of devastating events resulted in her being an unemployed, single mum of two boys under three. Whilst in the Centrelink queue wondering how this was her reality, she decided to set up a PR consultancy, LBPR. Most people thought she was crazy.
Fast forward four years later, and LBPR is currently the Public Relations Institute of Australia’s Small PR Consultancy of the Year. She has also created Catalyst, Australia’s first student-run consultancy, enabling charities access to pro bono PR, and students access to real world experience.
She is an author of her first book Dream A Little Dream, which is all about the power of little dreams to change your life fast.
She’s also a proud Ambassador for Inspiring Rare Birds and The AusMumpreneur Network, and a former Businesswoman of the Year in my home city of Wollongong.

On today’s show, Lisa will share:
* How you can create a successful business from less than ideal circumstances.
* Excuses are just our mind’s way of talking us out of an amazing future! Her life over the last four years is social proof of this.
* How Dreaming little is the secret to creating a life you love, in business and personally, fast.
* How her student-run consultancy – Catalyst is disrupting the PR industry
LISTEN NOW:
About Lisa:
I am a journalist, PR professional, entrepreneur, businesswoman and author. In 2013, a chain of devastating events resulted in me being an unemployed, single mum of two boys under three. Whilst in the Centrelink queue wondering how this was my reality, she decided to set up a PR consultancy, LBPR. Most people thought I was crazy.
Fast forward four years later, and LBPR is currently the Public Relations Institute of Australia’s Small PR Consultancy of the Year. I have created Catalyst, Australia’s first
student-run consultancy, enabling charities access to pro bono PR, and students access to real world experience. I am an author – my first book Dream A Little Dream is all about the power of little dreams to change your life fast. I am also a proud Ambassador for Inspiring Rare Birds and The AusMumpreneur Network, and a former Businesswoman of the Year in my home city of Wollongong.
Contact Lisa:
* Website: www.lisaburling.com.au /www.lbpr.com.au
* LinkedIn: @lisareneeburling
* Instagram: @lisa_burling
* Twitter: @lbpr_lisa
Connect with Business Women Australia:
* Website: www.BusinessWomenAustralia.com.au
* Twitter: Business Women Australia
* Linkedin: Business Women Australia

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